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OnTheMarket Annual Loss Widens As Advertising Expense Multiplies

Thu, 13th Jun 2019 12:42

(Alliance News) - OnTheMarket PLC said Thursday said its loss widened in its most recent year as administrative expenses more than doubled, with advertising expenditure six times higher than the year before.

OnTheMarket owns property search portal OnTheMarket.com, which includes sales and lettings in the UK. The company posted a pretax loss of GBP14.5 million for its year ended January 31, deepening a GBP12.1 million loss the prior year.

This was the result of administrative expenses, which rose sharply to GBP27.8 million from GBP9.7 million. This included advertising expenditure, which ballooned to GBP14.9 million from GBP2.2 million, and a near-doubling of staff costs to GBP6.1 million from GBP3.4 million

Revenue rose 4.4% to GBP14.2 million from GBP13.6 million.

Looking ahead, OnTheMarket said revenue is now "broadly covering operational costs" prior to marketing expense and its May 31 cash balance was GBP10.2 million.

Chief Executive Ian Springett said: "OnTheMarket has delivered a year of strong operational progress since its [initial public offering] in February last year. The group's strategy to build strong network effects and deliver increasing value to our agents is working. We are established as one of the leading portals and our progress to date has given us confidence that we can continue to build on this strong start and develop a market-leading, agent-backed alternative to Rightmove and Zoopla.

"We are benefiting from growing agent support and are strongly positioned to continue our growth in agent offices listing and in agent firms converting to becoming investors alongside long-term paying contracts. The board believes that with the continued support of agents, we are well placed to deliver long-term value to shareholders."

Shares in OnTheMarket were up 2.9% at 108.00 pence on Thursday.

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23 Oct 2018 09:22

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11 Oct 2018 09:48

OnTheMarket swings to loss as costs rise

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2 Oct 2018 08:57

OnTheMarket traffic hits record high in September

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5 Sep 2018 15:48

OnTheMarket Becomes Rental Listing Partner With Facebook Marketplace

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29 May 2018 11:13

OnTheMarket Adds 3,000 Estate Agent Office Listings Since February

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11 May 2018 17:39

LONDON MARKET CLOSE: FTSE 100 In 7th Weekly Gain; M&A Boosts FTSE 250

LONDON (Alliance News) - Stocks in London ended higher on Friday with the FTSE 100 recording its seventh straight week of gains, as ZPG and IWG surged on M&A the

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11 May 2018 11:54

LONDON MARKET MIDDAY: FTSE 250 Climbs As ZPG Surges 30% On Takeover

LONDON (Alliance News) - The FTSE 100 was slightly lower at midday on Friday - though on course to end the week firmly in the green - while the FTSE 250 charged ahead as ZPG shot up

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4 Apr 2018 12:16

OnTheMarket Doubles Website Visitors In First Month Since Admission

LONDON (Alliance News) - Online property marketplace OnTheMarket PLC said Wednesday its website OnTheMarket.com reached around 12 million visits during March, its first full a

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7 Mar 2018 11:35

CORRECT (Mar 6): Hunters Property To List Properties Via OnTheMarket

(Clarifying that OnTheMarket already has listed in London, with its IPO taking place in February.)LONDON (Alliance News) - Hunters Property Group a

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