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OnTheMarket Annual Loss Widens As Advertising Expense Multiplies

Thu, 13th Jun 2019 12:42

(Alliance News) - OnTheMarket PLC said Thursday said its loss widened in its most recent year as administrative expenses more than doubled, with advertising expenditure six times higher than the year before.

OnTheMarket owns property search portal OnTheMarket.com, which includes sales and lettings in the UK. The company posted a pretax loss of GBP14.5 million for its year ended January 31, deepening a GBP12.1 million loss the prior year.

This was the result of administrative expenses, which rose sharply to GBP27.8 million from GBP9.7 million. This included advertising expenditure, which ballooned to GBP14.9 million from GBP2.2 million, and a near-doubling of staff costs to GBP6.1 million from GBP3.4 million

Revenue rose 4.4% to GBP14.2 million from GBP13.6 million.

Looking ahead, OnTheMarket said revenue is now "broadly covering operational costs" prior to marketing expense and its May 31 cash balance was GBP10.2 million.

Chief Executive Ian Springett said: "OnTheMarket has delivered a year of strong operational progress since its [initial public offering] in February last year. The group's strategy to build strong network effects and deliver increasing value to our agents is working. We are established as one of the leading portals and our progress to date has given us confidence that we can continue to build on this strong start and develop a market-leading, agent-backed alternative to Rightmove and Zoopla.

"We are benefiting from growing agent support and are strongly positioned to continue our growth in agent offices listing and in agent firms converting to becoming investors alongside long-term paying contracts. The board believes that with the continued support of agents, we are well placed to deliver long-term value to shareholders."

Shares in OnTheMarket were up 2.9% at 108.00 pence on Thursday.

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26 Sep 2019 10:08

OnTheMarket cuts revenue guidance as Brexit woes dent transactions volumes

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11 Sep 2019 11:47

OnTheMarket Moves Into New Homes Market With Barratt Developments Deal

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13 Jun 2019 10:12

OnTheMarket's loss widens after costs almost triple

(Sharecast News) - OnTheMarket reported deeper annual losses on Thursday after the company's administrative expenses almost tripled on the back of increased marketing spend and the addition of new employees.

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15 Mar 2019 15:11

OnTheMarket takes further aim at Rightmove with new tool

(Sharecast News) - Residential property portal OnTheMarket announced on Friday that its 'Market Appraisal Guide' tool was now available for agents to use when preparing appraisals for current and prospective new clients.

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17 Feb 2019 12:13

Sunday share tips: OnTheMarket, Hunting

(Sharecast News) - In her 'Inside the City' column for the Sunday Times, Sabah Meddings was focussed this week on upstart online property portal OnTheMarket, and its hastening plans to reach profitability.

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6 Feb 2019 10:44

OnTheMarket enjoys record traffic in January

(Sharecast News) - Property website OnTheMarket saw traffic to its portal exceed 23.5m hits in January, a new monthly record.

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5 Feb 2019 12:25

OnTheMarket adds more than 7,000 branches since AIM admission

(Sharecast News) - Property search portal OnTheMarket said on Tuesday that it now has listing agreements with more than 12,500 agent branches, having added over 7,000 branches since its admission to AIM in February 2018.

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5 Feb 2019 10:20

OnTheMarket Passes 12,500 Mark For Estate Agent Agreements

LONDON (Alliance News) - OnTheMarket PLC said Tuesday the number of UK estate agency branches covered by listing agreements with the property website is now above 12,500.The company has to

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13 Dec 2018 16:58

OnTheMarket's property portal surpasses 12,000 branch agreements

(Sharecast News) - OnTheMarket on Thursday announced that it now has listing agreements with more than 12,000 UK estate and letting agents.

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3 Dec 2018 10:34

Online property portal Rummage4Property to launch next year - report

(Sharecast News) - A new property portal backed by housebuilders is to launch next year, looking to challenge the dominance of market leaders Rightmove and Zoopla.

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3 Dec 2018 08:12

PRESS: UK Homebuilders Support New Portal To Challenge Market Leaders

LONDON (Alliance News) - The Financial Times reported Monday morning the UK's largest housebuilders have signed up to a new property portal - Rummage4Property - "to challenge the two PLC

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1 Nov 2018 09:07

OnTheMarket reaches more than 11,500 agency branches

(Sharecast News) - Property portal operator OnTheMarket announced on Thursday that, as at 30 October, it had listing agreements with UK estate and letting agents with more than 11,500 branches.

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