Last checked at 
LONDON, Feb 28 (Reuters) - The boss of British online supermarket Ocado Group said on Tuesday he is convinced online penetration of the country's grocery market will increase from the current 11%.
Online grocery's share of the total grocery market in Britain was about 7% before COVID-19. It peaked at about 15% during the pandemic and has since come off to about 11%.
"I just absolutely don't believe we're going to stick at this level and also anyway we're acquiring market share from our competitors and will continue to do so," Ocado CEO Tim Steiner told reporters.
"What we're back into is the channel shift that we were engaged in for the first 20 years of our existence until we hit the pandemic," he said.
Steiner was speaking after Ocado reported a worse than expected full year loss. (Reporting by James Davey, Editing by Paul Sandle)
