LONDON (Alliance News) - Business-to-business mobile gaming company Nektan PLC on Wednesday said it has launched Nektan Marketing Services, a digital marketing division.
The unit is a partnership with Fred Done, the founder of bookmaker Betfred, and Warren Jacobs, managing director of Active Win Media Ltd, a digital marketing company. It will provide turnkey services to Nektan's partners in acquiring new players.
"We are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals. NMS will help us to more effectively work with and enable our partners to improve the rate and cost of their customer acquisition, thereby significantly increasing player lifetime values and profitability," said Nektan Chief Executive David Gosen.
Shares in Nektan were up 1.6% to 148.8349 pence on Wednesday.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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