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RPT-The fall of the king: Philip Green's Arcadia adventure ends in ignominy

Tue, 01st Dec 2020 07:04

(Repeats with no changes to text)

By James Davey

LONDON, Nov 30 (Reuters) - The "king of the high street" has
lost his realm.

The collapse of British businessman Philip Green's Arcadia
fashion empire into administration on Monday looks set to bring
an inglorious end to a remarkable, and controversial, career.

With about 13,000 jobs under threat, and an estimated
350-million-pound ($467 million) hole in the company's pension
fund, the tycoon may ultimately be stuck with another,
less-regal moniker: "The unacceptable face of capitalism."

For two decades, the 68-year-old dominated the British
retail scene and could seemingly do no wrong, building a
multi-billion-pound fortune through a series of acquisitions.

He was knighted by the Queen, feted by Prime Ministers Tony
Blair and David Cameron, and rubbed shoulders with A-listers
like supermodel Kate Moss and actor Sylvester Stallone.

Based in Monaco, home of the super-rich, he was oft snapped
by paparazzi on his 100-million-pound superyacht, Lionheart, and
even hired Beyonce to perform at his son's bar mitzvah bash.

Green was riding high.

He had bought department store chain BHS for 200 million
pounds in 2000, then Arcadia for 850 million pounds two years
later and twice tried, and failed, to buy Marks & Spencer
.

His flagship brand, Topshop, was the go-to destination for
teenagers and affordable fashion lovers. In 2009, he took the
brand to the United States, opening a big New York store.

When he sold a 25% stake in Topshop to U.S. private equity
firm Leonard Green & Partners in 2012, that brand alone was
valued at 2 billion pounds, cementing his oft-cited nickname of
"king of the high street".

EMPEROR'S CLOTHES UNRAVEL

What followed was a series of business missteps that saw his
empire unravel, and also trashed the personal reputation of a
businessman whose street-smart public image belied a more
genteel start in life.

Green went to the exclusive boarding school Carmel College
in southern England, but he left at 16 with no formal
qualifications and, backed by a loan from his family, threw
himself into the rough and tumble of the London rag trade.

A bricks-and-mortar retailer, he failed to adapt his
fast-fashion brands when competitors emerged.

They were undercut by new players like Inditex's
Zara, H&M and Primark, while their failure to
successfully develop online businesses saw them outflanked by
e-commerce specialists such as ASOS and Boohoo
.

Midas had lost his touch. Topshop was no longer cool.

The hammer blow for Green's reputation came in 2015 when he
sold BHS to a collection of little-known investors, including
former bankrupt Dominic Chappell, for a nominal sum of one
pound.

A year later BHS went out of business, with 11,000 jobs lost
and a 571-million-pound hole in its pension fund.

Up until then, politicians, the public and press had often
admired Green, even with his extravagant lifestyle.

In 2005 when Arcadia paid Green's wife Tina, the group's
ultimate owner, a 1.2 billion pound dividend - one of the
biggest in British corporate history - some people had decried
the payout while others saw it as the fruits of his success.

BRITAIN TURNS ON ITS TYCOON

After BHS's collapse, however, all bets were off.

Lawmakers branded him the "unacceptable face of capitalism",
saying his greed and disregard for corporate governance led to
the company's demise.

They called for him to be stripped of his knighthood, while
newspapers vilified and lampooned him as a fat-cat tycoon.

After the pensions regulator pursued him, Green wrote a
cheque for 363 million pounds in 2017 to help plug the BHS
pensions fund hole.

But his reputation was irreparably damaged, and further
tarnished when he was named in Britain's parliament as having
taken legal action to try to prevent publication of allegations
of sexual harassment by him against Arcadia staff. He denies the
allegations.

All the while, trading continued to deteriorate at Arcadia,
which owns the Topshop, Topman, Dorothy Perkins, Wallis, Miss
Selfridge, Evans, Burton and Outfit brands, and has more than
500 stores.

A restructuring last year provided only temporary respite.
COVID-19 lockdowns proved the final straw.

The collapse of the group is a bitter blow to Green, who has
long prided himself on his financial acumen.

During an interview with Reuters in 2012 he pulled out a wad
of fifty-pound notes from his trouser pocket.

"I'd rather talk about things I understand," he said. "This
is money."

($1 = 0.7501 pounds)
(Reporting by James Davey; Editing by Pravin Char)

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