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Guild Esports PLC - London-based e-sports company - Signs a one-year global sponsorship deal with Coca-Cola Co. Coca-Cola becomes Guild Esports sixth sponsor, whilst also making it the first European esports company to sign a global sponsorship deal with the Atlanta, Georgia-based drinks brand. Adds that the total value of the contract is confidential and payable in cash.
Chief Executive Officer Kal Hourd comments: "Guild is signing up some of the world's most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry."
Current stock price: 2.20 pence, up 33% in London on Thursday
12-month change: down 69%
By Sophie Rose; sophierose@alliancenews.com
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