Bidstack Group PLC - London-based in-game advertising platform - Expands its exclusive native in-game advertising partnership with a "leading, global AAA game publisher" with the addition of two mobile titles. The two titles join Bidstack's existing title, in a multi-year deal that will see the company exclusively place native in-game advertising across these three mobile titles. Says the deal strengthens its position key markets such as the US, as well as allowing Bidstack to source additional sponsorship media activations with these titles.
An 'AAA' game publisher is an informal classification used to categorise games produced and distributed by a mid-sized or major publishers.
Chief Executive James Draper comments: "The addition of these two renowned and celebrated mobile titles is a solid endorsement for the quality of our product and commercial teams and will further increase our scale and addressable audience in the US. We are pleased to share that there are US-wide campaigns already lined up to go live in these titles in 2023."
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By Sophie Rose, Alliance News reporter
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