(Alliance News) - Bidstack Group PLC on Tuesday said it has signed an exclusive partnership agreement with video game company Ubisoft.
The advertising firm said the agreement will see it deliver in-game advertising for urban battle game Hyper Scape across PC and console devices, including Xbox One and PlayStation 4.
Bidstack said the partnership follows its strategy to focus on working with leading video games developers and publishers to incorporate its own proprietary technology into their games.
"This deal shows the progress the business has made over the last two years. The team at Ubisoft has become a close partner, and together we're excited to empower advertisers to run campaigns within the cross-platform battle royale game Hyper Scape. This agreement signifies another major milestone for not only the Company but the native in-game advertising industry as a whole," said Bidstack Chief Executive James Draper.
The stock was trading 18% higher at 5.94 pence each on Tuesday morning in London.
By Ife Taiwo; ifetaiwo@alliancenews.com
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