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Brave Bison Group PLC - London-based social video company - Appointed by Panasonic to launch its new Sports Changemakers campaign. The campaign will see Brave Bison Group leading the creative execution of a series of videos across multiple platforms in the US, European, Chinese and Japanese markets. The campaign asked students from the four markets to present an idea in which technology could solve challenges faced by sporting communities. Brave Bison will work with one winning team from each key market to help tell their stories. Alongside producing the brand assets, Brave Bison will bring on board four creators who will each tell their local changemaker story across multiple platforms and formats.
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By Greg Roxburgh; gregroxburgh@alliancenews.com
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