Recession-proof Stocks & Shares

Wednesday, 5th August 2009 12:56 - by Boredmum

We are constantly reminded that we are in a Recession and money is tight for most people. It got me thinking 'What do I enjoy doing that doesn’t cost much money?' Take for instance a typical Weekend morning. We usually go to the Empire Cinema. They offer ‘Empire Juniors’ where if you go with a child, entry is only £1 each. The movies are behind the usual release schedule but the price is right. This coming weekend we have Coraline to see. Well, if we go to the cinema we tend to stop off and buy some chocolate beforehand. Cadbury (TDM code: CBRY) is doing well, with pre-tax profits up 11% to £262 million and revenue up 4% to £2.77 billion. It seems that in a Recession we like to buy treats that cost little money. After cinema we tend to walk along into Poundland. Forget snobbery, the Poundland shop is great value. My little girl usually picks something like stickers or colouring books, a skipping rope or bubbles. Co-incidentally, Poundland is producing great figures. In October 2008 they reported figures of profits up 122% and by June 2009 reports of profits up 47%. They are owned by Private Equity fund Advent International. After this we usually head to McDonald’s for a ‘Kids Club’ meal. Again, if you look at the long-term chart for McDonald’s (NYSE code: MCD) you can see another good growth story. I’m not promoting these particular companies, but what I’m saying is that you should think about what you like doing - the little things that don’t cost much, the things that are more likely to be Recession-proof. It may just give you an idea for where you want to invest next. Remember, if you think of something good; don’t forget to share it on lse.