RE: RNS29 Apr 2024 19:16
MikeyB55
You said : "They have given up on the Blackbird product and strategy that has been driven for the last 5 years under Ian and now reinvented themselves as ElevateIO."
You made that statement.....I didn't ..you did....
So..I am sorry..but that is not correct , hence you need correcting ...
You don't need to be "on the inside" to know that they HAVE NOT given up on the Blackbird Enterprise product
" Of course they have changed their business model completely. They completely shifted their focus from b2b to b2c. This is a completely different business model, messaging, target customers etc. They let go their key marketing people, who were b2b focused "
MikeyB55
with respect, you are mixing up two different things here, as a result of BIRD having two very different product offerings ...targeting very different customers
Their business model is terms of marketing is independent for each of the two products
They let go of marketing people in the UK within the Enterprise business and are using their OEM partners to promote and sell the product, as well as using key existing people in the USA to market the product at key trade shows etc .... in Enterprise they haven't changed focus from B2B to B2C ...
The second product Elevate is a natural B2C product and it has not had any marketing yet , but will use influencers and social media etc more than having a full in-house marketing team
"Their business model has changed completely."
well the business is the same, but the marketing in relation to each product is independent of each other , so inevitably it is going to be different ..because they are two completely different products
with respect.... it appears that you are the one who is missing some of those "facts" and mixing up certain things ..... and you are the one making statements that .well need to be corrected