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Yes I know the rationale etc, it was drop to the "normal 30% to 35%" by year end. That % must be unique to the package holiday market I'd think
The marketing was about brand prominence and saturation so a few months back the spend was to get the holidays sold and make people think of OTB first when booking. The ad campaign cost but was successful. If it annoys you, you will remember it - so job done.
Not the fruits of the ad should come through in bookings and hence will normalise.
Looking good......
One thing that did surprise me a little, is how much the marketing spend is as a percentage of turnover. 50% after the big push, but will drop to the normal 30% to 35% by year end.
UK holidaymakers are flocking to Turkey and Egypt to take advantage of favourable currency exchange rates, according to On The Beach Group on Sunday. On The Beach said the number of bookings it has received for summer trips to those destinations is more than double the level from 2019, before the coronavirus pandemic. It partly attributed this to the fall in the value of the Turkish lira and Egyptian pound against sterling over that period. The number of lira that can be bought for a UK pound has quadrupled from around TRY8 in 2019 to TRY34 currently. Holidaymakers visiting Egypt are receiving approximately twice as much local currency for sterling than they were before the virus crisis. On The Beach said a sharp rise in flight capacity has also driven the rise in demand for holidays in Turkey.
Anyone tried their Egypt offerings?
The timing is interesting and Simon is one clever cookie - he was buying when others directors were selling. Wonder what his plan is?
Shorts caught out again. Twice in a week.
Did the mm's take it down deliberately to accumulate the shares to fill the order? Nothing surprises me but the charts suggest 120p and then we will see.
Bottoms up !
Here is the story and the man .
https://www.business-live.co.uk/enterprise/beach-founder-simon-cooper-invests-27516323
This will help with confidence
Today 10:54
RNS Number : 2362J
On the Beach Group PLC
14 August 2023
14 August 2023
On the Beach Group plc
("On the Beach", "OTB" or the "Group")
Notification of transactions by Directors, Persons Discharging Managerial Responsibilities ("PDMRs") and persons closely associated with them
On the Beach Group plc (LSE: OTB.L), a leading UK online retailer for beach holidays, announces that Hawksford Trustees Jersey Limited (as trustees of the SC 2014 Settlement), a PCA of Simon Cooper (Founder Director NED of On the Beach Group plc), notified the Company on 11 August 2023 that he had purchased 2,823,862 ordinary shares of 1 pence each in the Company ("Ordinary Shares") at price of 88.0907 pence per Ordinary Share (£2,487,559.80 in aggregate).
Following this purchase, Simon Cooper, will have an interest in 12,521,226 Ordinary Shares, representing 7.51% of the issued share capital of the Company, as outlined below.
On The Beach sees spike in Turkey, Egypt bookings on currency rates
Sun, 13th Aug 2023 09:29
Alliance News
(Alliance News) - UK holidaymakers are flocking to Turkey and Egypt to take advantage of favourable currency exchange rates, according to On The Beach Group PLC.
On The Beach said the number of bookings it has received for summer trips to those destinations is more than double the level from 2019, before the coronavirus pandemic.
It partly attributed this to the fall in the value of the Turkish lira and Egyptian pound against sterling over that period.
The number of lira that can be bought for a UK pound has quadrupled from around TRY8 in 2019 to TRY34 currently.
Holidaymakers visiting Egypt are receiving approximately twice as much local currency for sterling than they were before the virus crisis.
On The Beach said a sharp rise in flight capacity has also driven the rise in demand for holidays in Turkey.
There are an additional 1.2 million seats on flights from the UK to Turkey this year compared with in 2019, according to the tour operator.
Annual flight capacity is expected to grow by another 1.6 million seats by 2025, reaching a total of five million.
Heathrow Airport announced on Friday that July was its busiest ever month for departures to Turkey, with more than 73,000 people flying to the country.
Airline Jet2 PLC recently revealed its flying programme to Turkey is three times larger than in 2018.
Antalya, known for its blue waters and stunning coastline, is the most popular Turkish location among On The Beach customers, while Hurghada on the Red Sea coast leads the way for Egypt bookings.
Turkey was the company's third most-booked overall destination for summer holidays.
The Canary Islands took top spot, followed by mainland Spain.
On the Beach Chief Customer Officer Zoe Harris said: "The top location for holidaymakers this holiday season is the Canaries, followed closely by Spain.
"Spain had a slight decline in bookings last year, however this year it's back with a notable increase in bookings compared to 2019.
"The destinations to watch out for are Turkey and Egypt.
"They are rising the ranks at a rapid rate of knots.
"We expect to see these two destinations to continue to rise and challenge for the Canaries top spot next year."
Little snippet of news where OTB is seeing increased booking in Egypt and Turkey and, a change in the share holding by World Quant.
Alessandro, charting is brilliant right up to the point when the direction changes. It MAY have some relevance on a heavily traded equity that is the subject of research from most, if not all major brokers, but on a tiddler then it is as relevant as pin the tail on the donkey.
Trying to work out where the bottom is, is a mugs game. If basically you believe (as I do) that the company is well run has a decent track record and the prospects for an improving future, then drip feed cash to smooth out the average price. I am not willing to commit more than 1% portfolio to OTB. Sure, I am underwater but thus far I have committed just 20% of that 1% and will add to my holding next month.
The share price may rise or fall, but I am hopeful that the chart will trend sideways for a few months and then advance north. It really depends on interest rates and the appetite for holidays.
OTB, has been in one long drawn out fall , to the recent 5 year lows. The current bear rally , is close to major overhead supply which will either stop upward progress or slow it down . It should be noted that even bear markets have rallies,but they usually fit the pattern of lower peaks and lower troughs .
Was the recovery short lived or is there more to come?
Charters come out of the wood for us please!
Big 2 day correction and rightly so.
My order to buy was executed this morning.
Someone is mopping up the sells going over £1 soon which wil be a relief to many.
I bought at 87p, so not the lowest price
Good lord. I hope most people took advantage of the ridiculously slaughtered price of 80p.
GLA, but I'm sure you won't need it...
OnTheBeach told the BBC that fewer people had booked holidays during June when the UK was enjoying a mini-heatwave. "But as soon as we experienced a wet July, bookings increased," the operator said.
The next update is usually around the end of Oct and fy results in Dec so plenty of time to recalibrate.
The advertising splurge when you could not turn in the iTV without seeing the ads must have had a positive impact in bookings and raising the company profile.
Onwards and upwards.
Next year demand for cheap holidays should not reduce when money will be even tighter. This year I am expecting a good result like others.. lets see what transpires
Saw that earlier and Tui down 4%. But it does seem the reason for the rise. Let’s see if it holds today
Might have something to do with TUI
https://www.tuigroup.com/en-en/media/fy23_q3_results