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That’s exactly the problem - and my point - Burt refuses to present any evidence of income being generated by sales. If not, why not? Market hates uncertainty and Burt is flailing about desperately trying to raise cash and sentiment without providing any sensible investment case. Hence he’s failing to raise either and the sp slowly continues its slide towards zero
I see it differently, looks like the US team are driven to succeed and believe in the strategy and ethos of the product. I recon if at some point strong sales growth can be evidenced in the US this will take off.
We just have to hope that enough finance comes in for East to get to 2025
Well that is embarrassing that they feel the need to RNS a paid for media interview to try push SP up before raise!!!
I’d say nobody would invest cash here unless minimum 50% discounted and will want loan notes to convert to cover the risk.
IMO this will not dig its way out with the expensive limited reach it so happily try’s to push. That’s the problem!!!!!!
Oo er that’s a desperate RNS!
Basically pleasing to the market to take notice of an interview the company obviously hoped and believed would rekindle investor interest and sentiment.
Burt needs to deliver some sales figures. He hasn’t done it for ages and is trying to attract new investors without giving them the core intel they need on which to make an investment case. He’s probably over promised to someone in the US (a private investor?) and, having seen the sp drop by yet another 80% even from the lowly 2.5p region, is now being pressured to deliver some improved performance in the sp. Trouble is he’s just won’t or can’t say anything specific about sales figures that’s positive and so the sp is stuck.
I actually think this is oversold now and may be worth a small punt but I sold out at 2.1p as this refusal to give the market what it needs on sales figures is unnerving and clearly the UK market doesn’t like it.
Https://twitter.com/East_Imperial/status/1760545138852421667?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet
Another Hilton hotel added
It's on Directors Talk website
Best to go to jyee7, link on ADVFN, to listen to a fantastic interview, by our U S Commercial Director.
Very passionate, driven, knowledgeable & focused on getting our super premium message across & delivering into venues!
https://www.***************************/east-imperial-elevating-the-us-mixer-market-video/4121143885
this guy used to work for q mixers so should be good for us.
https://www.bevnet.com/news/2019/q-mixers-and-tales-of-the-****tail-announce-exclusive-partnership/
You're tyring too hard, it's starting to look pathetic.
Here they are trying to pump it before placing.
Fluff talk but the numbers don’t lie.
TB has had years talking and simply the model format does not work. A small amount raised will not see this company through as it needs to continue investment to grow.
Therefore it needs a big lump!!
This is where TB uses the UK market to raise funds and they are good at manipulating the SP before raising cash. You see it time and time again.
1mil at 0.3p is 333,333,333 million shares!!!
That’s what will happen here. Buying now is either manipulation or a little naive imo!
It’s a poor read fully of wants and hopes but the grim reality is they won’t become cash positive as to get anywhere to keep the wheel moving for growth you need to keep throwing more and more cash in or it stagnates and stops moving.
I feel it’s stuck and the problem is the exclusivity and limited reach of large turnover.
Stay clear imo.
Https://www.londonstockexchange.com/news-article/EISB/year-end-trading-update/16343469
Directors talk . net 20th February
"the sales team optimistic about closing more deals in texas & nevada" etc etc. further to read in yesterday's *************, like i mentioned a couple of posts back.
https://*************.net/east-imperial-expands-luxury-beverage-presence-in-us-and-new-zealand
waiting on funding news ofcourse that'll come but
anyway, "pessimists need not apply"!!!
Why would anyone give Burt more money (has has already raised £9m since listing in London in 2021) to carry on with his flawed strategy? Soft drinks is a volume business. Yet Burt wants to be selective regarding the establishments in which his products are to be found. The only way this company can raise the new money it needs to survive is with a new CEO and a new strategy.
NFTs , I would agree with most of what you said there. last year the company had to settle for CLN's which are obviously inferior to a placing, so whether they can get a meaningful placing away is debatable. It is difficult to see them getting more than a million. More likely under 500k . Why they don't just try and mirror Fever tree in terms of margins & strategy beats me. Seems logical to me and even FT is finding the popularity of their product is waning . It is ok sitting on the sidelines. I feel sorry for the shareholders but I did say to Toplocks sell at 1p and revisit the situation after 6 months.
The problem with this whole ethos here is TB is far too particular with the high end mantra of this very simplistic product.
The only way these type of brands work is large turnover and smaller margins.
If it was a fine whiskey or something more substantial then I can get the high price but this is just a mixer and they simply are no better regardless of what they state than Fevertree.
I simple do not care if it’s got the juice of some rainforest berry only found in a particular mountain far far away when it’s the basic taste and price that really matters when I buy it to go in my drink!!!
It’s just never going to work! On this current price platform and exclusivity scale.
Fevertree works because it’s nice good product well branded and much cheaper product.
I realised end of 2022 that the expected profit forecasts were well out and that the likelihood was that they won’t get profitable and the earliest this company with a growth platform which means it needs to invest its profits to grow meant it won’t succeed.
They cannot scale the business on this exclusivity direction fast enough without a lot more cash injection.
So here we are once again at a cash calling. TB only brought the listing here to UK as they were informed it’s the best place to raise money on the market.
Problem is the market is tight now and these companies have been seen too many times using the UK stock market as a cash cow.
It’s been done to death this scenario and this company is sticking out as a rinse and repeat cycle.
It’s astonishing really that they can get away with asking for more cash.
It’s going to fail. That’s it!
Got down to my 0.5p target, now for the placing , what will it be 🤔🤔
You clearly cannot read. I state below 0.3 and I stated at 1.1 it will drop to 0.5 first and that’s exactly what happened.
NFTs - you clearly have an agenda here. I'm not a holder but it's blindingly obvious what your game is - placing below 0.15, jog on.
Just a follow up to my earlier post after a little more thought
It seems that there have certainly stopped the ability for online ordering of East Imperial beverages - but I'm not entirely sure if they have pulled out of Australia entirely. I just had a look at Dan Murphy's which is a huge liquor retailer here - and they were a stockist - but seems there is little availability on that site at the moment (and seemed limited to one State) . They may still be doing some wholesale selling and distribution into bars but I can't confirm that - but certainly the online ordering side has ended
RNS Number : 6763D
East Imperial PLC
19 February 2024
19 February 2024
East Imperial plc
("East Imperial" or the "Company")
Result of General Meeting
East Imperial, the global purveyor of super-premium beverages, announces that at the general meeting of the Company held earlier today, all resolutions were duly passed.
Same set of individuals, said countless times they've sold but like a bunch of vultures circling, nothing better to do. Not appreciating those still invested, can make their own decisions & minds up.
Giving up Australia, I rather think the reason is, has become less economic & achieving greater success & concentrating on the U.S now & in particular affluent California, Florida & Texas has been mentioned too, where they have a team exploring, mentioned last year. Give U.S time!
I'm not going to keep replying here to some nonesical ' & scare- mongering'
You cannot say you were not warned here. It was obviously going to sink anyone still holding the baby had plenty opportunity to cash out higher and wait. Any raise here will be substantial discount. Holders will be heavily diluted and probably CLN’s will be included to protect the loan of cash. Still heavy sell here for me until probably 0.3 or lower.
You could order on line there so his spin even then was pathetic