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Agreed, no mention of 1 pair of boots.......
Not going down well with the commenters BUT hardly surprising from anyone who takes much notice of Farage.
Good points, well made and I hope you're correct!
But it sure didn't give that impression in the clip shared with me..
https://youtu.be/XkrvEWCPacU?list=TLPQMDEwODIwMjOdCPptw8JM4A
The actual story in question is about a single, customised pair of boots being given away - not a "range of boots" like you've said.
Regardless of one's opinions on taste and gender politics, it should be noted that the target audience for Bud Light & Doc Martens are completely different beasts. The alt crowd is already doing the heavy lifting on Doc margins
Probably a non-issue for a non-story, but we will see
OMG! Just as DOCS seemed to be making a healthy recovery.. they go woke and bring out a range of boots with graphics of trans with breast removal scars emblazoned on them... Great work chaps.. hopefully this goes under the radar, unlike Bud Light!
Hi thanks for your reply ..very interesting and time will tell ..for the proceeds of the sale I am temporarily in cash in my Sipp earning 3.45% p.a. with no risk , and awaiting any further opportunities to arise ..might leave it there until early November , given that October is a popular month for significant falls in stock markets around the world ..
Nobody in Gen Z is going to swap docs for Solovair. The brand is the image, and it still sells. You're talking about a company that probably pushes 5 million in revenue, vs one that's punching 1 billion.
Happy for you if you made the profits you want, but I wouldn't be making my investment choices based on feelings, just the facts & the numbers.
FYI, Docs ended their "for life" range around 5 years ago, basically admitting that they are now throw-away products. They have since doubled, almost tripled, their revenue.
Lile..you mentioned that nobody goes to trust pilot , and those who do just complain , well have you checked trust pilot for solovair . Their rating is 4.1 in comparison to Dr Martens so on a like for like basis Solovair steal it ...from the reviews I read on Solovair , there were several converts from Doc Martens. If this kind of experience gets out on social media , then you can see what I mean when I talk about the brand's gradual demise..
Incidentally , and this is important , Solovair respond to all negative reviews on trustpilot, backed up by a promise of a refund ...
Conversely , Doc Martens don't even bother to reply to their negative reviews...that says it all , and the contempt they have for their customers. .
From a management and financial perspective , I don't like companies who get their operations wrong , especially when it comes to having to spend £15 million to put it right , with no guarantee of fixing the problem ..if they were capable of fixing it , then they wouldn't have screwed up in the first place ..
For me it has become clear that Doc Martens is a stereotype of other privately owned companies seized by asset strippers, who bleed the company dry by stripping away the company's infrastructure (like customer services , and manufacturing assets , and offer it to the market at inflated prices
I invested in their shares because of the brand and because of the size of the drop after the profit warning
Once I discovered that the shoes have become cheap in quality , the brand will follow ...
For those reasons , I actually decided to sell at £1.56 on the day I wrote my last message on here..it might well turn out to be a mistake , but I am happy with my reasoned and candid research to support the decision I made .
Good luck to all ..
I disagree with that. There are plenty of companies with really good ratings who have clearly got their customer service s**t together and in my view the quality of doc boots is meant to be part of their appeal - they get comfier the long you wear them and arguably look better - but I’m no expert and may well be wrong! If the fashionistas like them and that is what is driving sales so be it, just so long as they sell!
Nobody goes to Trust Pilot to compliment a company, especially not one as large as Dr Martens.
Saying that, nobody can argue that the quality of the shoes over the years hasn't decreased substantially, but the issue is viewing the products of today with a lens of the past. Nothing is made well any more - fashion is fast (and crap) and things do not last like "in the good old days".
As it stands, the Docs of today are fine in the line-up of what else is available en-masse. They are no worse than any other product made by other companies, but they still retain the brand appeal and "it" factor that the majority of people actually shop for. I'm sure boot purists will shout the benefits of switching to Solovair or Red Wing, but in reality, the people buying Doc products today aren't doing so for the build quality...
Hmmm, see what you mean re quality on those Trust Pilot reviews. From a very quick look, it seems most complaints about their sandals, so hopefully fairly isolated and can be fixed - but I did assume their quality would have remained rock solid, so is a concern that quality control is clearly not good enough, particularly at this price point. Having said that, both my daughters wear Doc boots and never had any issues and this looks cheap. I doubled up this morning, so put your tin hats on.
TR-1 - GIC Private Limited increases stake to 5% ...
https://www.londonstockexchange.com/news-article/DOCS/holding-s-in-company/16063234
Greetings everyone ...first of all I have had £10k invested here for a while ..I am still down , but less than 5% after today's leap
Yes it is all good news on the face of it and I am holding tight for now ..however I won't be hanging around for long after I have made my money back and perhaps got a reasonable return
My reasoning is very simple , I have discovered that their footwear has become crap quality ...check out their reviews on trust pilot ..barely 2.5 out of 5
Only a matter of time before it's demise as an iconic shoe maker begins ..
Get out before that happens
Good Luck ..
Morning all. I started a position here first thing with a £5k buy. With strong Director buys and an Activist (Sparta) buying in, it’s a no brainer at these levels and looking for good gains through the company/SP recovery in time. Iconic brand that’s been around for decades, this just a bump in the road, onwards and upwards from here. GLA
Market slowly waking up to how cheap these have become.
It'll recover sooner or later. With an Activist Investor involved it could well be sooner now.
I’m keeping everything crossed on this one. It’s a great brand and pretty timeless. Hoping for a strong recovery play here.
Bank of America Merrill Lynch upgrades Dr Martens to ‘buy ... ... the broker notes that shares at the current levels are “simply too cheap” on the back of four profit warnings over the last 12 months. The bank suggests expectations have been reset and Dr Martens is “reinvesting in the business, which should help limit operational surprises, while senior personnel changes are also taking place”. BoA sees “opportunity to consider the stock given its more robust earnings expectations and signs of a cleaner equity story to come”.
Management buys are always reassuring...
My dividend had been credited to my account before the market opened....Interactive Investor account.
Anyone received the divident yet? is there typically a time of day they are usually paid? Thanks
Management buys are always reassuring :)