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All that you say is true carnivalpete.
So what next from Distil? They are doing what they can and rolling along just fine but maybe it's time for them to provide their vision for the future (not just Ardgowan but how they plan/hope to reward shareholders). I like the company and I like the products but ultimately I want to see a return on my investments.
Part 2
''It may surprise some to learn that DIS has only 7 employees, including Directors. This is largely due to the fact that liquid production and bottling and the distribution of our products is, at the moment, farmed out to reliable partners. The company is tightly and prudently managed and the addition of Roland Grain and Mike Keiller to the BoD is already adding substantial benefits. Production of gin and vodka liquids has already moved from the Midlands to Scotland in anticipation of the completion of our own distillery and visitor centre in Inverkip, near Glasgow, around the end of the year. We also expect to see a blended whisky later this year and a new malt whisky in cooperation with Ardgowan in 2026 (whisky distillery opening 2023). The connection with the Ardgowan site is likely to prove very exciting and productive in the next few years.
In the meantime, we have a strong and growing range of spirits, currently dominated by RedLeg, but with good support from gin and with Scotch arriving soon. Our home market still forms the major part of our business, with exports comprising around 15% of total Revenue, but Export markets are gradually reopening and our products are well accepted in several countries. For example, our gin is very popular in the Netherlands and Spain, RedLeg has sold well in Australia and our vodkas are appreciated in duty-free and eastern Europe. There are still major administrative issues at the UK border, but it is hoped that these will gradually ease, to allow exports to become a more important part of our business.
In summary, DIS remains of little interest to short term traders, but serious long term investors are firmly on board, confident that the company is healthy and well managed with a sound and growing future. ''
Earlier, I placed this note on another site.
''The reporting of comparative reductions in Revenue and Gross Profit in our 2021/22 financial year has yet again caused predictable damage to the share price.
Although there is little transfer activity of any size in DIS shares, most smaller traders have taken the usual superficial view of events and sold, probably at a loss. Not surprisingly, all the major investors (owning more than 3%), who own 40% of the issued shares, see greater value in the company and are holding tight. And so are the other roughly 30%+ who own less than 3%, but 1% or more.
It is important to note that the distorted perception was due to a massive leap in Revenue and Gross Profit in the previous (2020/21) year to £3.616m and £2.1m respectively. This was plainly a one off event, caused by the effects of the Covid pandemic. It was widely reported that many suppliers of alcoholic beverages saw substantial increases in on-line purchases and home consumption due to the depressing effects of the lockdowns which began in March 2020. There was also heavy overstocking by suppliers who feared disruption to stock movements and raw material supplies, especially across national borders. All of this has gradually unwound during the last financial year, bringing business back towards a more normal level.
The impressive 2020/21 results were a useful bonus, but they should not be allowed to mask the underlying business trend, which is excellent. If a more logical comparison is made between the 2021/22 year and the 2019/20 year, it can be seen that Revenue increased from £2.441m to £2.942m and Gross Profit increased from £1.446m to £1.629m, increases of 20% and 13% respectively. In fact both of these key markers have shown useful increases year on year (except 2021/22) since before 2017/18, indicating that our business is still growing well.''
Part 2 follows next
The figures will not inspire a rise in the sp under the present climate but if they are smart they should bring out Black leg for sale on the railways..
The big number for me is the following, plus sales up 20% on 2020 numbers.
"Net cash inflow of GBP500k (2020: GBP204k) resulting in year-end cash reserves of GBP1.56 million (2021: GBP1.06 million)"
I do hope you can make your trading fees back sometime in the next six months.
I will wait for the spread to close, and price closer to 1p thanks.
thanks elartu - I'll try that.
If you have AdBlock Plus installed, tap on that icon then tap on 'Block Element' and the tap on the advert that annoys you. That will remove the offending item, unfortunately it won't stop another advert from replacing it. You will have a lot of fun trying to block them all. Probably not worth the effort.
Does anyone know how to stop these annoying adverts from streaming?
I have adblock installed but it doesn't seem to work on this site.
I should maybe add that I like the fundamentals of the company and I'm happy to accumulate shares at anything under 2p
Yes, DIS is very quiet.
The RNS information is nearly always presesnted 'dead-pan' and often ends up highlighting any poor news before coming out with the good news in the small print.
The TV advert is poor, I hope it didn't cost too much.
Waiting to see what comes of the Ardgowan investment and to see what other plans our new major shareholder has in store for us... hopefully one of them will result in some excitement..
I have posted this note elsewhere, but I would like to hear views on here too.
We seem to be in yet another quiet news period. When the newsflow stops, the interest in this company disappears and the sp goes back down to bargain basement level again. Good for those adding, but not good for those wanting a continuous upgrade.
We get four main reports pa: Interims, finals, and two quarterly TU's. Add to that an occasional new product, or other development. Some people might also catch some company chatter on social websites [or the recent tv ad]. This means that there is something roughly every three months, or less. This frequency doesn't seem enough to keep investor interest high. Or, is there a different reason?
Another thing: The newsflow itself doesn't seem to excite. I'm not sure why as the news is never actually bad news. The company is honest, financially sound, has an optimistic future and is still growing.
Here's my point [at last!] What do investors want to see? Don't just suggest a higher sp.
That's a very good point, but it's far too obvious.
If you were handling the company newsflow, publicity, news frequency, etc., what would do you like to put out?
How would you do things differently? Any ideas?
Hi again - not a good start as LSE [bless them] have decided I must post under a completely different name, so here we are.
I am now carnivalpete here and petersinthemarket elsewhere. Doesn't matter, it will be the posts that count.
Hi, I am pete. This is my first post on LSE. As petersinthemarket I have written about DIS on another site since 2003. My user name on LSE was meant to be the same, but it is very slightly different [no 's' in the middle] here because LSE limit the number of letters/numerals in the avatar. I am a solid, long term holder of DIS, but as puzzled as anyone as to why the market fails to recognise such a sound and promising company. I hope we can share some thoughts.
Tick up to 1.75p, but on very little volume. Big order to fill? Big buy to report later? Very odd either way!
low volume keeps spread open, and now its near the top of the wave, so missed the boat on good gains from 1.1p, but just wait six months and see what happens .. could drop back to 1p, or climb up to 3p ..
This is a hell of an investment, but with all marketing these days it is very easy to look at ROI after the event. At current margin need to sell 1 m to "breakeven".
Key is that it is part of an overall campaign with supermarkets, Amazon etc.
Must say disagree with hagis on a sale, but it is important that the brand value of red leg is somehow reflected in the share price. Also I think our new shareholder and director is looking for a vehicle to build for the long term in the spirits market in the uk, the warrant exercise well above share price shows he is not concerned with the short term.
Do not understand the drop. 10% down with a 27% spread hmmmmm. Sells and buys not even 10k. Great news about the advertising which hopefully will boost sales. What's not to like...
Oh well guess I'll have to take this opportunity to top up. Thanks MM's.
Gla
C.
Cool !
Let's hope it does the trick and pays off big-time. If we are already ahead of the curve in the spiced rum field then it's got a chance.
The vast coverage of TV brand awareness should get the sales up significantly over the next 6 months, hence I think this big spend (£500k is huge spend for DIS) is a big push is to get RedLeg up to a level where it's very attractive to a big spirit company.
I think the Ad would definitely benefit from a dose of that heavy metal. It will be interesting to see how it affects sales.
There's a heavy metal option too :-D:-D
https://youtu.be/qA2g_7QDpqM
FINALLY it looks like DG is building up RedLeg to sell it, FINALLY we may see the significant shareholder returns we have all been waiting patiently for! Bring it on!
Distil PLC Launch of TV advertising campaign for RedLeg
Distil launches TV advertising campaign for RedLeg Spiced Rum
Distil Plc (AIM: DIS), owner of premium drinks brands RedLeg Spiced Rum, Blackwoods Gin and Vodka, Blavod Black Vodka, Jago's Cream Liqueur and Diva Vodka is pleased to announce the launch of a TV advertising campaign for RedLeg Spiced Rum valued at over GBP500,000.
The first TV advertising campaign for the brand launches 14 April 2022 on ITV channels, showcasing the brand's signature vanilla and ginger spiced rum and bringing to life the iconic Red Legged Hermit Crab which lends the brand its name.
For the campaign, RedLeg partnered with ITV Adventures. The teams worked closely to develop the media plan, which will see the 30 second advert target key audiences on linear ITV channels, as well as nationally across the ITV Hub.
The strategy and creative has been produced in collaboration with on-demand marketing agency Small World and end-to-end advertising agency, 10 Days London . The ad features RedLeg's signature serve alongside the Crab Dance - a disruptive platform through which RedLeg's mascot is brough to life off-pack.
Don Goulding, Executive Chairman, commented:
"We are very excited to announce the launch of RedLeg's first TV advertising campaign.
The team worked closely with ITV to devise the optimum media plan, and with Small World and 10 Days to refine strategy and creative. Together we were able to produce an ad which not only showcases the RedLeg occasion, but gave us the opportunity to bring the hermit crab mascot to life, highlighting the brand's playful, laid-back personality.
RedLeg has consistently grown ahead of the spiced rum category since its launch in 2013, and we're confident that this campaign will continue to build on the success of the brand."
To watch the ad please visit http://www.redlegrum.com