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Thank you Pmoran1969, you're very kind. I like to do my best to help others to make more money than they could by trading or could ever imagine possible.
moose2010 - you're so right about the high end influencers. Little Mix was a great choice by Boohoo Group. Little Mix fans are as young as 10 and maybe even younger so Boohoo Group are attracting them at an early age. Brilliant move.
Midway - I was talking about real money and loads of it. Money that makes you rich. To achieve this, you have to read everything you can find on a share otherwise you're missing out on what I call real money.
Buffett owns stock in Amazon. He would have seen it too risky as a start-up. But once its competitive advantage became obvious, he bought in.
I could be confident that the Amazon of today will still be here in a decade or two. Boo, far less so. They compete on price and newness. The tool they do this with is social media. They do this effectively but the use of social media has no barrier to entry. Twenty years is a long time to keep a message fresh and on point. Competitors can copy their model & might plausibly come up with something the customer prefers. I doubt the typical Boo customer is sticky. They will follow price and latest trend above everything.
Atb
DC2007- Based on that, who would invest in an online book store losing money hand over fist ? Time and time again Amazon have proven people wrong with their growth. I'm not saying Boo are an Amazon ( hope they are lol)but I'm comfy holding for 10 years
Peoplepower is wrong to say this is Buffett share. It's anything but. If it's one for Warren, why have Berkshire not bought any? Come to think of it, why haven't they bought the whole company? They could afford it from their loose change.
Buffett would rule this out due to dodgy management; being easily copied; lack of stable operating history; lack of franchise/brand, etc. Being around in twenty years time is far from certain either.
Peoplepower. Firstly please don’t think I was having a pop about your post because I wasn’t and I do hope I didn’t cause offence. I was simply saying you could fall into the trap of saying ‘hey this share is great’ without having any substance. Well 3 or 4 responses with facts concerning the net cash position, revenue forecast etc along with your view about why boohoos marketing or manufacturing strategy is their usp and why you think the management are the right people to grow the company and the share price based on their experience, achievements to date and education can surely be considered substance! It doesn’t matter if anyone agrees or disagrees with your point of view because you’ve given an opinion backed up by a coherent set of facts. Someone might well choose to Offer an alternative interpretation of the presented facts or suggest a different view of the future prospects for the company and resulting share price but no one should feel the need to post a negative comment in response to those posts whereas they might have based on your original post alone. Secondly whilst I wasn’t trying to win any award for the longest post I must be to be fair and as your responses must be added together this award must go to you. To anyone who is apt to fall asleep based on a lengthy post I would say “never mind the length it’s the quality what matters!” And as already stated a series of posts littered with facts and your interpretation of them can only be considered quality in my book. Congratulations on your longest post award I hope to be around in 20 years to see you win the “I told you so stick it in an isa and it will make you rich” award :)
Nice post PP1. Appreciate that you gather the facts on our behalf.
PPower having been dealing on aim since 2010 that’s a bit like trying to teach your granny how to suck eggs I do pretty well as it happens thanks.
Pmoran1969 - Boohoo Group's total revenue for their last year was £1.2bn. This achieved a share price of about £3, if my memory serves me right. Then their trading update for the last 3 months showed a 45% increase in revenue during lockdown, an amazing achievement. Boohoo also stated that they expected revenue to increase by 25% for end of year results for 30 April 2021. All this achieved a share price of £4.33. Boohoo have been known to state future lower revenue than what they end up actually achieving.
Midway - if you want to make money then you need to learn to concentrate and read everything you can find about a share, otherwise you're losing out.
And the winner of who can write the longest post on the BB is a dead heat for all those that haven’t nodded off.
Pmoran1969 - Boohoo have no debt and £350m net cash.
Pmoran1969 - I understand your sentiments. For me, how well have Astra Zeneca, Glaxo and Diageo done in the past 30 years compared to Amazon and Apple? Boohoo have 9 brands. Boohoo, BoohooMan, Prettylittlething, Nasty Gal, MissPap, Karen, Millen, Coast, Oasis, Warehouse. Boohoo bought Nasty Gal, a US Company, for £15m and turned it into revenue of £100m in two years. The Boohoo brand on its own increased revenue from £100m to £600m in 5 years. Prettylittething increased revenue to £500m in 5 years. Boohoo have bought Oasis and Warehouse for £5.4m and no doubt will turn each of these into £100m revenue in 2 years. At the last AGM Boohoo couldn't believe themselves that a £1,000 Karen Millen coat had sold out so quickly. Boohoo are excellent at buying brands on the cheap out of administration and turning them into profit in a short time frame. Boohoo use social media so well because their employees are young and know how to use it. They're always ahead of the game when it comes to social media. They use a test and repeat system which means they have products done in runs of 10s or 100s, put them up for sale and see how they sell. If they sell well, then they repeat the order. If not, then they don't. They're about to launch a state of the art automated factory. They'll do it and do it well. Whatever they take on, they do incredibly well. Their management team have worked in the clothing industry for 30 years and know what they're doing. The two co-founders Mahmud Kamani and Carol Kane have worked together for many years selling clothes to the likes of Miss Selfridge, Top Shop, River Island, etc.etc. Carol Kane was the designer. They're a brilliant team. Umar Kamani has done superbly with prettylittlething, no doubt learning his skills form his father Mahmud Kamani and Carol Kane. He also has an MBA and knows what he's doing. William Hill and Marks and Spencer would love to have what Boohoo can do. Warren Buffett would see on fundamentals that Boohoo is an excellent value and growth share to buy and hold. Boohoo will be way ahead of the game if and when they need to be for eco warriors or anything else. They're too savvy and will know exactly what to do if and when they ever see this happening. There's loads more I could say about Boohoo which I can't think of at this present moment. So, I'll say here, please do as much research as you can about boohoo and you too will agree with me that they are a share to buy and hold in ISAs for at least 20 years and more.
@Pmoran1969 The most logical and well reasoned post I have seen on here. Kudos.
People power, whilst I admire your enthusiasm and whilst I personally am a fan of buying a company with a view to keeping hold of it rather than trading or using leveraged products to exploit share movements, you cannot merely state buy and hold as a strategy will make you rich beyond your wildest dreams. You still have to chose the right company to hold. If you want to quote Buffett that’s fine but can you tell us what, in Buffett terminology of fundamental analysis, makes boohoo a company to buy and hold? If you can understand their cash flow, debt, relationship of future earnings to current share price and what it is that means only they can do what they do or why they will achieve where other similar companies will or have failed that’s fine. If You can’t then you are kind of falling into the trap of saying ‘this share is great’ without substance. Now don’t get me wrong having an opinion about a share and not being able to do the fundamental analysis ala Ben Graham or Warren Buffett is absolutely ok but unless you have the substance and data to back up your opinion it does leave the door open for others to challenge your statements. I personally own boo shares having purchased recently following the drop after the times article. I thought the drop was excessive and that they would bounce back to a point not far from where they were trading at pre article. My research into boo consisted of a quick look at the financials and taking a view about their customer base and whether the stories about low wages and lack of Covid protection for the staff who were employed not by boohoo by by a sub contracted firm would have a long term detrimental effect. I still think there’s risk here but for me that risk has been mItigated somewhat by the price I was able to get in at. I’m still undecided as to whether the owners will be able to continue to grow the company at the rate they intend to and if that growth were to come through acquisition rather than organic growth then It might make me a bit nervous about holding. The £6.00 target share price they have set for bonuses interests me but in all honesty I would have to do a much more detailed analysis of everything to decide to stay beyond £5.95. I’m not sure if today’s 18-24 customer becomes tomorrow’s eco warrior or if the next generation of party goers will be wearing baggy jeans and bucket hats and be dancing in a field and not care much for fast fashion. I was happy to buy and to buy more when the price dropped further and at the current sp I’m in profit so it’s easy for me to hold and wait and see but in all honesty boohoo isn’t up there with Unilever or AstraZeneca or Glaxo or Diageo yet who are some of what I would consider to be my buy and hold forever shares. It probably sits alongside William hill and marks and spencer for me which are my punts that I hope to do well on should the stars align correctly.
wyndrum - considering you like things that are said on here to be backed up with fact or opinions. What makes you think what worked for Buffett for the last 50 years won't work for the next fifty years? What do you do with your money to make sure you die with £1 left in your bank account? How do you time that right? What happens if you time your death wrong and only have £1 left in your bank account when you need loads more?
Well done wyndrum. How did you make your million?
Oh God PP another one who seems to know my stock holding and now my financial worth. (I am already a millionaire by the way).
I think I have left it a bit late to turn into a billion (even holding Boo) but if you think what worked for buffett in the last 50
years will work for the next 50 then i fear you are mistaken but that is of course your choice.
My last point is that the only thing money is good for is to do things with it. Otherwise its just paper. If I die with £1 left in my bank account I will have misjudged my spending outgoings
Wow I'm the one who needs to grow up when I post facts for you to read and understand. It seems to me you don't hold any boohoo shares because if you did you would want to see 5 positive posts to combat one negative post. It always makes me smile when people who claim they hold shares say they are trying to protect others from losing money. How about helping others to make money? Boohoo is a share to buy, put in an ISA for at least 20 years and you'll be rich.
Think about your dream, your goal and how much you'd like to make. Do you want to turn £100,000 into a million and more? The way to do this is to put it into Boohoo shares, move them into ISAs each year and in 20 years or even less you'll be a millionaire. Do you want to turn £10,000 into £100,000 then do the same thing? Do you want to trade shares where sometimes you'll win a bit and sometimes you'll lose a bit? Do you like the excitement of trading shares? If yes, then use a small part of your money to trade shares and work out if it's worth it for you or not. If it is then keep using a small portion of your money to trade shares. If it's not, then don't do it.
I think of chrisengland who bought Amazon shares at $20 in the 1990s and sold them to buy a house. If he hadn't sold them how much would they be worth now? Amazon shares are now over $3,000 a share. And I think of chrisengland again who bought Apple shares in the 1990s and sold them. How much would they be worth now? People like Warren Buffett, George Soros, don't trade shares they buy to hold them and they're billionaires.
How many billionaires do you know from trading shares? None.
PP... Grow up
Negativity has 5 times more effect on people than positivity. So 5 positive posts are needed to combat one positive post. Take note wyndrum and if you really do hold Boohoo shares then allow posters to combat the negativity without adding your incessant criticism of them.