Mirriad Advertising Share Price (MIRI)

And in tandem with better targeting and measurement, TV’s ability to embed advertisers in content is a differentiator that’s never been more important than in a challenged ad market, according to Levin. Sponsorships, such as a recent campaign that put “Vanderpump Rules” stars Scheana Shay and Katie Maloney behind the bar at a Chili’s, will be front-and-center at NBCU’s upfront show on May 14.

https://adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141?utm_content=fed:read&utm_medium=soc-own&utm_campaign=aware:upr:pgv:all:always&utm_source=LinkedIn#Echobox=1714141038-2

Reckon the Upfronts over the next few weeks are going to be very revealing as Stephan posted the other day

https://www.linkedin.com/posts/stephan-beringer_mirriad-in-the-tv-upfronts-2024-were-activity-7189214975758909440-E1R2?utm_source=share&utm_medium=member_android

(Another prime VPP example in this post as well)

Looking forward to watching the show with a keen eye LOTM

BTW Sandra never goes anywhere or posts unless she's done some virtual or actual placements (like the recent Netflix series DasSignal) on set with a VW ID4) BUT she actually mentions VIRTUAL placement in a #hastag on the post

I posted on the ITV thread the other day after reading about them losing £1M on Mr Bates verses the Post Office.

About Mirriad being able to help them recoup some of those losses with virtual product placements in it.

Anyway someone responded to it & has apparently used Mirriad in the distant past, I've tried to invite them over here to contribute to the discuss, in case there input could be of value.

Good Luck All

LOTM

Well spotted 2phevs :)

Just wish I'd been around at the time!

The translation of the article

Mega performance: The Amazon series “Maxton Hall – The World Between Us” had its world premiere in Berlin and I was there! It was great. To kick things off, there were the first two episodes on the big screen in the Zoopalast, followed by the reception in the Orangery in Charlottenburg. In the Orangery, everything was prepared in the style of Maxton Hall College: between the champagne pyramid, coats of arms on the walls and candlesticks with bows, you could completely immerse yourself in the world of the elite school. On the blue carpet, however, in addition to the actresses and producers, it felt like half of the Germany's Next Top Model candidates appeared as well as numerous influencers from Japan and the USA. Maxton Hall is the film adaptation of the successful novel “Save Me” by Mona Kasten (first part of the Maxton Hall trilogy) and tells the love drama of the scholarship holder Ruby Bell and the wealthy James Beaufort at an elite college in England. The series will be available on Amazon Prime Video from May 9th. Please be sure to take a look. For me, of course, it's not just the story itself that's exciting, but also the possibilities that Amazon series offer in terms of placement. 😊

Read into that what you will

LOTM

Damn it,

Not been at the PC for hours sadly & it takes off :( I've just had to pay 1.98p for the next 100K

Will try & catch up on what's happened !

LOTM