Scheme of Arrangement becomes effective

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY IN, INTO OR FROM ANY JURISDICTION (INCLUDING THE UNITED STATES OF AMERICA) WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION

FOR IMMEDIATE RELEASE

31 MARCH 2017

RECOMMENDED CASH OFFER

for

NETPLAY TV PLC

by

BETSSON AB (publ)

SCHEME OF ARRANGEMENT BECOMES EFFECTIVE

Further to the announcement of the sanction of the Scheme by the Court on 29 March 2017, the boards of directors of NetPlay TV plc ("NetPlay") and Betsson AB (publ) ("Betsson") are pleased to announce that the Scheme has now become Effective, in accordance with its terms, and NetPlay is now a wholly owned subsidiary of Betsson.

NetPlay Shareholders on the register at the Scheme Record Time, being 6.00 p.m. on 30 March 2017, will receive 9 pence in cash for each Ordinary Share held. The latest date for despatch of cheques and settlement of the cash consideration in relation to the Offer through CREST is on or by 14 April 2017.

Trading in Ordinary Shares on AIM was suspended with effect from 7.30 a.m. (London time) today. The admission to trading of the Ordinary Shares on AIM is expected to be cancelled at NetPlay's request with effect from 7.00 a.m. on 3 April 2017. A further announcement will be made when the admission to listing and to trading of the Ordinary Shares on AIM have each been cancelled.

As a result of the Scheme having become Effective, share certificates in respect of Ordinary Shares have ceased to be valid documents of title and entitlements to Ordinary Shares held in uncertificated form in CREST are being cancelled.

Enquiries:

Definitions

Save where otherwise defined herein or where the context otherwise requires, terms defined in the scheme document sent or otherwise made available to shareholders of NetPlay dated 1 March 2017 bear the same meanings when used in this announcement (the "Announcement").

Disclaimers

Strand Hanson Limited, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting as joint financial adviser and Rule 3 adviser to NetPlay and no one else in connection with the Offer and will not be responsible to anyone other than NetPlay for providing the protections afforded to its clients or for providing advice in connection with the Offer, the contents of this Announcement or any other matter referred to herein.

Shore Capital and Corporate Limited ("Shore Capital"), which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, is acting as joint financial adviser, nominated adviser and broker to NetPlay and no one else in connection with the Offer. In connection with such matters, Shore Capital, its affiliates and their respective directors, officers, employees and agents will not regard any other person as their client, nor will they be responsible to any other person for providing the protections afforded to their clients or for providing advice in relation to the Offer, the contents of this Announcement or any other matter referred to herein.

Oakvale Capital LLP, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting as joint financial adviser and strategic adviser to NetPlay and no one else in connection with the Offer and will not be responsible to anyone other than NetPlay for providing the protections afforded to its clients or for providing advice in connection with the Offer, the contents of this Announcement or any other matter referred to herein.