Licence to sell Peppa Pig wooden toys

2 November 2015

LITEBULB GROUP LIMITED

("LiteBulb" or the "Company")

Licence to sell Peppa Pig wooden toys

LiteBulb (AIM: LBB), the branded product developer, announces that it has acquired the rights to sell a range of Peppa Pig branded wooden toys, such as puzzles, skittles and push along and pull along toys.

The products will be created through LiteBulb's pre-school gift division Milly & Flynn, and will complement the division's existing branded wooden toy range which includes Disney's Winnie the Pooh and Dear Zoo, based on the popular children's books by Rod Campbell.

The Peppa Pig wooden toy range is expected to be available in shops from September 2016 and LiteBulb already has arrangements in place to sell its existing wooden toy ranges into Boots, Debenhams, Waterstones and French-influenced mother and baby retail chain Jojo Maman Bébé.

LiteBulb's full range of pre-school products can be seen here: www.millyandflynn.com

Howard Partington, Interim Chief Executive of LiteBulb, said: "The Peppa Pig franchise has been hugely successful over the years and is enormously popular with pre-school children. We already have a well-established reputation with some of the UK's major retailers for supplying high-quality wooden toys associated with well-loved brands and this latest deal will allow us to extend our portfolio of products further."

For further information, please contact:

About LiteBulb Group

LiteBulb Group designs, manufactures and distributes innovative brands and products to the global retail market.

LiteBulb Products, our wide range of products are sold in over 30 countries through blue chip retailers including: Tesco, M&S, John Lewis Partnership, Sainsbury's, Debenhams, Wilkinson's, Next, Boots, WH Smiths, Amazon, Target and Costco. 

LiteBulb Creative is a creative agency with global reach, delivering compelling and agile brand extension programmes to the entertainment industry. LiteBulb Creative has designed products and campaigns for clients around the world, including Disney, Hasbro and Miramax.