First Day of Dealings

boohoo.com plc

("boohoo" or the "Company")

First Day of Dealings on AIM following £300m placing

Dealings commence at 8am, 14 March 2014

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, is pleased to announce that Admission and dealings in its Ordinary Shares commence at 08:00am today on the AIM market of the London Stock Exchange. Following Admission, dealings will commence under the TIDM code BOO and its ISIN number is JE00BG6L7297.

The Company designs, sources, markets and sells the latest on-trend fashions through the www.boohoo.com website to a core market of 16-24 year old consumers. boohoo is a well-established brand in the UK, Ireland and Australia and currently sells its products into over 100 countries.

Summary

· £300 million was raised via the placing of 600 million ordinary shares with institutional and other investors at a placing price of 50 pence per ordinary share (the 'Placing').

· Boohoo's market capitalisation on Admission, based on the Placing price, is approximately £560 million.

· The £50 million proceeds for the Company will be used to accelerate its expansion and enhance its working capital base. A proportion of the money raised will be used as part of a multi-stage development plan to grow the Company's distribution facilities and repay the outstanding mortgage on its Burnley warehouse, in addition to funding the infrastructure and IT systems to support future international growth. Approximately £240 million will be used to repay the Convertible Loan notes held by the Company's existing shareholders. 

· Zeus Capital is acting as Nominated Advisor and Sole Broker to the Company.

The Company's Admission Document can be found at: www.boohooplc.com 

Commenting on the announcement, Mahmud Kamani and Carol Kane, Joint Chief Executives of boohoo, said:

"The IPO of boohoo.com marks an exciting milestone in the Company's development and will support us in our continued ambition to provide high quality, fast fashion at affordable prices for our fashion conscious customers around the world.

We view the support from investors as a strong endorsement of the Company's growth plans and we look forward to creating value for our new shareholders as we begin life as a Public Company."

Enquiries:

Photography

Photographs are available from Buchanan. To arrange to receive soft copies, please contact +44 (0)20 7466 5000 or boohoo@buchanan.uk.com