Executive Team Appointments

5 December 2013

cloudBuy plc (the "Company")

APPOINTMENT OF ADDITIONAL MEMBERS OF THE EXECUTIVE TEAM

cloudBuy plc (AIM: CBUY), the cloud eCommerce marketplace, is pleased to announce that, a new global executive team has been recruited to leverage their business and technical expertise to accelerate the global expansion of the Company.

Russell Darling, Global Solution Director Government and Shared Services

Russell previously headed up shared services for Bristol City Council delivering millions of pounds of saving using the cloudBuy platform. He led the standards work stream for the Government National E.Procurement Programme (NEPP) from its commencement and through this built up invaluable experience of how purchasing and procurement operates across the public sector. In recent weeks Russell has carried out a FutureGov event for cloudBuy in Wellington New Zealand and the County Council's Network and a shared services event in the UK, where he shared his experiences of delivering millions of savings per annum using cloudBuy solutions.

Nilesh Gopali, Global Solution Director Private Sector and Banking

Nilesh has significant experience in the banking and supply chain sectors having held senior roles at Metro Bank, the Post Office, RBS, Barclays Bank, TFL and DHL. At Metro Bank, he helped to create the first new high street bank in the UK in 150 years; working from initial concept to launch, he specified, designed, purchased and created the new bank's IT systems.

His experience at major organisations means that he has a good strategic overview of IT and procurement for both the banking and supply chain sectors. Nilesh is already leading significant new opportunities both in the UK and AsiaPacific.

Sharlene Jobson, Global Solution Director Education and Integration

Sharlene brings a wealth of experience in Business and Operations Improvement and Management. She has successfully led major complex technology and systems integration business improvement programmes for public and private sector organisations, such as the UK Borders Agency, the NHS, Norwich City Council the MoD, AEAT and BT.

More recently she has headed up the ground breaking GeM.ac.uk project delivered by cloudBuy and a business unit identifying, analysing and delivering efficiencies to the education sector utilising SOA (Service Orientated Architecture) technologies, specifically the Jisc Advance Nexus ESB connectors and integration capability. Her experience with the GeM project highlights 2 areas where cloudBuy has a significant lead over other solutions. Joining up Contract Management and Purchase to Pay (P2P) is a unique feature of cloudBuy that is required by all other sectors.

GeM is a major reference site for Visa since it promotes payment by purchasing cards and was the first major system of its kind with this functionality, and Sharlene is already in demand to help international customers implement their own GeMs.

Chris Hope, Global Solution Director Health and Business Intelligence

Chris has defined and delivered business intelligence solutions in the public and private sectors for over 20 years. His recent spend intelligence projects in the NHS were instrumental in extending the capability of the SpendInsight solution to deliver high value results from less than ideal data. He has extensive experience with the NHS having worked with NHS SBS, NHS NE, NHS London Procurement Partnership, NHS Midlands and NHS Purchasing and Supplies Agency. This is complemented by his extensive business intelligence work for a range of private sector customers, such as NTL, Homebase, Chase Manhattan, SmithKline Beecham, Prudential, Pricewaterhouse Coopers and Boots.

Chris is delivering the Tungsten contract, and making good progress, along with cementing the Company's advantage of being first to market with a line item analytics solution.

Commenting on the new team, Ronald Duncan, Chairman, said:

"We focused on recruiting a great team of people who really understand both our business and market leading solution. Each of the team has hit the ground running and we are confident they have the understanding, experience and market knowledge to accelerate the global roll out of our cloud services."

For further information please contact:

cloudBuy plc Tel: 01527 850080

Ronald Duncan, Chairman

Westhouse Securities Limited Tel: 020 7601 6100

Tom Griffiths/Richard Johnson

Newgate Threadneedle Tel 020 7653 9850

Caroline Evans-Jones/Alex White

About cloudBuy PLC

cloudBuy is Europe's leading transactional Cloud Platform with over 1 million users. The platform supports B2B eCommerce and eProcurement across a range of public and private sector organisations providing a secure, controlled transactional environment for B2B trading. The technology is unique in the B2B market, in that it delivers the B2C internet shopping experience in a business environment. The platform has been rebranded to cloudBuy.com for global expansion with Visa and partner banks. The platform is PCI DSS accredited, providing secure, integrated financial transactional capability, delivering savings to both the buyer and the supplier through greater accounts payables accuracy, reduction of manual processes and elimination of paper.

cloudBuy provides an immediate business case using SpendInsight. SpendInsight was developed to recognize, match and classify products and services, providing buyers with greater visibility to spend data, and supports the identification of cashable savings, through unique product level matching artificial intelligence. The output from this is then passed to the Visa member bank, for analysis by Visa to identify which suppliers accept card payments currently and compute the potential card rebate to fund the B2B ecommerce platform.

For more information, visit www.cloudbuy.com

END