Director/PDMR Shareholding

1.

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Kirsteen Vickerstaff

2.

Reason for the notification

a)

Position/status

Company Secretary and General Counsel

b)

Initial notification /Amendment

Initial notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

On The Beach Group plc

b)

LEI

OTB

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.01 each in On The Beach Group plc

Identification code for On The Beach Group plc ordinary shares: GB00BYM1K758

b)

Nature of the transaction

Purchase of ordinary shares under the Company's share incentive plan ("SIP").

c)

Price(s) and volume(s)

Price(s): 270.69p/share Volume(s): 37

d)

Aggregated Information

Aggregated volume

Prices

N/A

e)

Date of the transaction

20/01/2017

f)

Place of the transaction

London Stock Exchange