Director/PDMR Shareholding

Hargreaves Lansdown plc

("Hargreaves Lansdown plc" or "the Company")

DIRECTOR / PDMR Shareholding

4th April 2011

Notification of Transaction of Directors, Persons Discharging Managerial Responsibility ("PDMR") or Connected Persons

Hargreaves Lansdown plc (the "Company") has received notification today from Ian Hunter, a PDMR, that on 4th April 2011, he sold a total of 1,700 ordinary shares of 0.4 pence in the Company ("ordinary shares") at a price of 607p per share. The number of ordinary shares sold represented 0.0004% of the ordinary shares in issue.

Following this transaction, the beneficial shareholding of Ian Hunter is 723,876 ordinary shares representing 0.15% of the ordinary shares in issue.

Hargreaves Lansdown (Nominees) Limited is the registered shareholder as nominee for the above PDMR.

This announcement is made under the UKLA's Disclosure and Transparency Rule 3.1.2R.

Enquiries:

Hargreaves Lansdown

Judy Matthews

0117 988 9880