AIS - Scandinavian Markets

23 May 2007 07:02

Software Radio Technology PLC23 May 2007 SOFTWARE RADIO TECHNOLOGY PLC AIS PROMOTION TARGETS SCANDINAVIAN MARKET Software Radio Technology plc ("SRT") is supporting two of its Scandinavianbased distributors of AIS technology in the launch of an intensive sales andmarketing programme targeting the large markets of Norway, Sweden, Finland andDenmark. The programme will target over 600 retailers and a total existing boat market ofover two million vessels. Owners of vessels in these markets typically havehigh disposable incomes and are extremely safety conscious. The programme isscheduled to last for up to nine months from June and includes a mixture ofpoint of sale material, sales incentives and national advertising and PR. There are two objectives to the initiative: firstly to increase the number ofAIS units on display within retailers and the manner in which they aredisplayed, thereby enhancing the potential for the user functionality of theproduct to be seen and appreciated by browsing boat owners; and secondly togenerate increased awareness of the numerous benefits AIS offers boat owners andtherefore stimulate improved per retailer quarterly sales. Simon Tucker, SRT's Managing Director said: "The size of these markets offersSRT and our local distributors a significant opportunity. We are workingproactively with our distributors to build awareness and regular sales in theseand other markets as part of our long term sales strategy." Enquiries: Software Radio Technology plc 01761 409500Simon Tucker simon.tucker@softwarerad.comManaging Director Hanson Westhouse Limited 0113 246 2610Tim Feather CityRoad Communications 07947 186694Paul Quade About SRT: Founded in 1987 and quoted on AIM in 2005, SRT focuses on the development ofturnkey technology product solutions for homeland security applications. SRT'stechnologies are used by manufacturers to fast track and de-risk the developmentof their own products. SRT has focused on the areas of professional voice anddata radio communications such as TETRA and maritime identification and trackingsystems, such as AIS: both of which are global standards. The company has aworldwide customer base with a business model based on customers payingroyalties on each product manufactured. This information is provided by RNS The company news service from the London Stock Exchange