Adamind signs licensing deal

3 Jul 2006 07:01

Adamind Ltd03 July 2006 ADAMIND LICENSES CONTENT PRODUCTION SOFTWARE TO NGTS SOLUTIONS OF MALAYSIA Adamind Spire(TM) Production Suite will enable NGTS, the application service provider (ASP), to adapt content for Pan Asian markets Palo Alto, California. 3 July, 2006: Adamind Inc. (LSE: ADA) (Adamind or the "Company"), a global supplier of software that enables mobile multimedia messaging, content and converged communications services to be experienced over any device or network, announces that it has signed a licensing deal with NGT Solutions Sdn Bhd (NGTS) for its Spire(TM) Production Suite. Adamind willreceive upfront license fees followed by additional capacity license as morecontent partners sign up to NGT's ASP services. NGTS, an application service provider based in Malaysia, will utilize Adamind'ssoftware to enable content providers, distributors and media owners to adaptcontent for mobile distribution over partner networks in South East Asia. The service will be commercially available from 1 July 2006 and will serve the Pan Asian market enabling the production, packaging and marketing of media-richcontent to mobile subscribers. In addition, a wealth of value-added features such as content previewing, digital rights management (DRM), branding and advertising provided by the Spire(TM) Production Suite can be added in thefuture. Adamind will receive an initial licensing fee for providing its media adaptationplatform and a package of transcoding software. As usage grows, it is expectedthat NGTS will purchase additional features and transcoding licenses to serve its content partners. Datuk J. L. Solomon, CEO of NGTS, said: "By utilizing Adamind's software, NGTS can confidently offer content providers and mobile operators with an acceleratedcontent to market process while assuring high quality end-user experience.Furthermore, we wanted to provide mobile operators and content providers with asolution that will offer them a multitude of revenue generating options and theSpire(TM) Production Suite is the natural choice." Shailendra Jain, CEO of Adamind said, "This deal serves as a model for Adamind'sstrategy in the content services market in major regions worldwide. We areexcited to support NGTS in their Managed Content Transcoding Service and areconfident that our platform will provide an ideal basis upon which to build a strong service for the market, now and in the future." Media adaptation plays a crucial role in the delivery of rich media mobilecontent to subscribers, thereby enabling mobile phone operators and contentowners to generate higher revenues from users. Today's mobile environment is characterized by a myriad of devices that differ in characteristics and attributes which directly impact the reception of media. For best end-user experience, media needs to be transcoded - adapted and released in device specific versions. The Adamind Spire(TM) transforms media adaptation from amanual process into a fully automated device-centric and network aware processenabling content providers and operators to quickly and efficiently mobilizetheir content to the market. It further allows the setting of transcodingtemplates per client that will be used for automated transcoding and thevalidation of quality of the converted files prior to distribution Enquiries Adamind +44 20 7929 8989 on the day and thereafterShailendra Jain, CEO +1 650 646 2368 Corfin CommunicationsHarry Chathli, Neil Thapar +44 20 7929 8989 About Adamind Adamind (LSE: ADA) is a provider of software that enables mobile multimediacontent and converged communications services. The company addresses theinteroperability challenge that exists between different mobile devices toreceive and process media rich content. The Adamind Spire(TM) platform providesmedia adaptation and enhancement software enabling service operators tosuccessfully deploy messaging, content and next generation convergence services;generate new revenue streams; and drive key new value-added-services (VAS)enablers such as advertising, branding, DRM and anti-abuse support. With over100 deployments in some of the world's major mobile operator networks andcontent providers such as Universal Mobile Music, Adamind is strategicallypoised to enable the promise of the Mobile Lifestyle revolution. Adamind hasstrategic relationships with major infrastructure vendors and system integratorsincluding Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, CriticalPath and CBOSS. www.adamind.com This information is provided by RNS The company news service from the London Stock Exchange