YouGov Regulatory News (YOU)

3 August 2020

YouGov plc

("YouGov" or "the Group" or "the Company")

Total Voting Rights

YouGov, the international research and data analytics group, announces that, as at 31 July 2020 the Company's issued share capital consisted of 108,476,153 ordinary shares of 0.2p each ("Ordinary Shares"). No Ordinary Shares are held in treasury.

The above figure includes 741,152 Ordinary Shares that are held by the YouGov Employee Benefit Trust in order to satisfy awards under the Company's employee share schemes.

Therefore, shareholders may use the figure of 107,735,001, as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Group under the Financial Conduct Authority's Disclosure and Transparency Rules.

Enquiries:

YouGov plc

Tilly Heald (Company Secretary) 020 7012 6000

FTI Consulting

Charles Palmer / Elena Kalinskaya / Leah Dudley 020 3727 1000

Numis Securities (Nomad and broker)

Nick Westlake / Hugo Rubinstein 020 7260 1000

About YouGov

YouGov is an international research and data analytics group.

Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.

Each day, our highly engaged proprietary global panel of over 9 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world's largest research networks.

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For further information visit yougov.com.