YouGov Regulatory News (YOU)

30 July 2021

YouGov plc

("YouGov" or the "Group")

Pre-Close Trading Update and Notice of Results

YouGov, the international research and data analytics group, today issues its pre-close trading update for the full year ending 31 July 2021.

We are pleased to report that trading has continued to be resilient, driven by the strong sales pipeline in the second half of the financial year. Consequently, the Group's full year results are anticipated to be in line with the Board's expectations.

YouGov has seen strong progress in the year on its stated strategy with continued growth in both revenue and profit across all divisions and geographies on an underlying basis1. During the second half, Data Services has turned in another strong performance as client demand for more tactical, fast turnaround projects continued, specifically in the US, UK and Europe. Both Data Products and Custom Research also performed well on the back of strong momentum in larger and more strategic long-term deals signed during the period. The sales pipeline remains buoyant, giving us confidence as we enter the new financial year.

In line with our strategy, YouGov continued to invest for future growth, particularly in our panel's geographic expansion and in our technology platform as we work towards bringing our entire product suite onto a single platform. The Group also increased its regional capabilities by commencing operations in Brazil and acquiring research and data insights companies in Turkey, Australia and Canada.

Notice of Results

YouGov will publish its Full Year Results for the year ended 31 July 2021 on Tuesday 12 October 2021.

1 Defined as growth in business excluding impact of current and prior period acquisitions and business closures, and movement in exchange rates.

Enquiries:

YouGov plc

Stephan Shakespeare / Alex McIntosh / Hannah Jethwani 020 7012 6000

FTI Consulting

Charles Palmer / Elena Kalinskaya  020 3727 1000

Numis Securities (NOMAD and Joint Broker)

Nick Westlake / Hugo Rubinstein / Matt Lewis 020 7260 1000

Berenberg (Joint Broker)

Mark Whitmore / Marie Moy / Alix Mecklenburg-Solodkoff 020 3207 7800

About YouGov

YouGov is an international research and data analytics group.

Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.

Our 15 million registered members provide us with a highly engaged proprietary panel that delivers thousands of data points on consumer opinions, attitudes and behaviour on a daily basis. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

Our ground-breaking syndicated Data Products include the daily brand perception tracker, YouGov BrandIndex, and the media planning and segmentation tool, YouGov Profiles. Our market-leading YouGov Data Services division provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov's Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet clients' specific requirements.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world's largest research networks.

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For further information visit yougov.com.