Wameja Di Regulatory News (WJA)

16 May 2008 08:01

eServGlobal Launches MessageMax Partner Program with SOPRANO Campaign Manager

Sydney, 16 May 2008 

eServGlobal Limited (LSE: ESG & ASX: ESV), a provider of end-to-end solutions, enabling smart communication and payment services for service providers on any generation network, today announced a new initiative to offer MessageMax alongside SOPRANO Campaign Manager and other third-party solutions, to deliver additional value for their clients. 

The solutions partner program allows eServGlobal to expand its service capabilities by delivering MessageMax with third party messaging applications such as SOPRANO Campaign Manager, a world leading mobile marketing and customer engagement tool.

SOPRANO Campaign Manager enables eServGlobal to provide a complete mobile marketing solution to mobile network operators and enterprises looking to create and run interactive inbound and outbound SMS, MMS and Email campaigns in-house. 

SOPRANO Campaign Manager complements MessageMax by providing ready-built value-add mobile campaign management tools. Soprano's products are the first to be offered in the solutions partner program, and opens the door to other partners to deliver complementary turnkey offerings to eServGlobal customers.

Laurent Lafarge, Chief Executive Officer of eServGlobal said "In launching this program, we will enable our clients to access more value-added services alongside the powerful capabilities of MessageMax. We hope this partnership with Soprano will be a model for future partnerships to enhance the delivery capability of eServGlobal products".

Dr Richard Favero, Managing Director of Soprano said "Participating in this program allows our applications to reach new customers who already understand the value of messaging but who require complete and ready to use solutions."

About eServGlobal 

eServGlobal (LSE: ESG & ASX: ESV) invents smart communication and payment services for telecommunications service providers operating on all generation networks.  eServGlobal's innovative solutions help service providers to grow new revenues, reduce churn, and lower costs. In addition, service providers are assured of seamless evolution to new network architectures, such as IMS and beyond. 

As payment is crucial, eServGlobal's Charging Suite responds to increasingly sophisticated charging and billing challenges while providing advanced recharge and m-payment solutions. The innovative Retention Suite delivers targeted incentives to increase customer satisfaction and retention. Meeting customer demand for new communication experiences, the eServGlobal Messaging Suite enables reliable delivery of multimedia services such as unified messaging, video blog, SMS, and instant messaging. The Network Suite supplies enhanced personalisation and network optimisation.

Over 80 of the world's leading service providers, with over 400 million mobile subscribers in more than 50 countries, are taking advantage of eServGlobal's end-to-end solutions and expertise to quickly deliver revenue-generating services. With 14 offices around the world and staff from 20 different countries, we provide flexible solutions with ongoing product development, based on a deep understanding of our customers' challenges.

eServGlobal is listed on the Australian Stock Exchange (ASX: ESV) and the London Stock Exchange AIM market (LSE: ESG). In the year to 30 June 2007, eServGlobal reported a net profit before tax of A$9.1 million, up 104% from the previous year. A dividend of 2 cents per share was paid. More information can be found at: www.eservglobal.com

Ian Buddery David Poutney / Brent Nabbs / Nick Westlake

Executive Chairman Numis Securities Limited (NOMAD)

eServGlobal Limited Tel: +44(0)20 7260 1000

About Soprano 

Soprano Design helps mobile network operators and service providers make mobile messaging and wireless applications relevant and valuable. Our technology, applications and solutions simplify and automate critical but common personal interactions to improve staff, customer and supplier communication. Our core software infrastructure and flagship product SOPRANO CGP that sends, routes and receives SMS, MMS and 3G traffic, underpins these solutions, which are accessible to everyone. 

Our recognized innovation and expertise in mobile marketing, staff communications, 2 factor authentication and mobile payment solutions are captured in our ready built applications and core software infrastructure. The applications capture the experience of hundreds of organizations communicating with customers, staff and suppliers. Our validated integration points with leading CRM, ERP, HR, and Billing systems is our investment to ensure fast and effective activation and operation. 

Soprano Design counts as its clients leading mobile network operators, financial institutions, government departments, hospitality, logistics and manufacturing organizations. Soprano Design is headquartered in Sydney, Australia with offices in Paris and London and representation in the USA. 

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