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Last checked at 
21 May 2026 11:46
21 May 2026
The Mission Group plc
("MISSION" the "Company" or the "Group")
DIRECTOR/PDMR SHAREHOLDINGS
The MISSION Group plc (AIM: TMG) the Brand Performance Group, comprising of digital marketing and specialist communications Agencies, has been notified of the following dealings in the Company's ordinary shares of 10p each ("Ordinary Shares"):
· On 19 May 2026, David Zwirn, a person closely associated with Claudine Collins, Non-Executive Director, purchased 144,000 Ordinary Shares at a price of 13.99p per Ordinary Share.
· On 20 May 2026, Jon Kempster, Non-Executive Director, purchased 68,852 Ordinary Shares at a price of 15.26p per Ordinary Share. His beneficial holding is 68,852 Ordinary Shares.
· On 21 May 2026, Claudine Collins, Non-Executive Director, purchased 87,793 Ordinary Shares at a price of 17p per Ordinary Share. Her beneficial holding including those Ordinary Shares held by persons closely associated with her is 231,793 Ordinary Shares; and
· On 21 May 2026, John Carey, Chief Executive Officer, purchased 175,587 Ordinary Shares at a price of 17p per Ordinary Share. His beneficial holding is 200,587 Ordinary Shares.
ENQUIRIES:
John Carey, Chief Executive Officer Giles Lee, Chief Financial Officer | Via Houston |
The MISSION Group plc | |
Simon Bridges/Andrew Potts/Harry Rees | |
Canaccord Genuity Limited (Financial Adviser, Nominated Adviser and Broker) | 020 7523 8000 |
Peter Tracey Blackdown Partners Limited (Financial Adviser) | 020 3807 8484 |
Kate Hoare/Charlie Barker/India Spencer | 0204 529 0549 |
E: mission@houston.co.uk | |
Houston PR |
NOTES TO EDITORS
The MISSION Group Plc. is the Alternative Group for Ambitious Brands.
Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms and global reach delivering outstanding performance for brands. We call it Work That Counts™ www.themission.co.uk
Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014:
1
| Details of the person discharging managerial responsibilities / person closely associated
| |||||
a)
| Name
| David Zwirn | ||||
2
| Reason for the notification
| |||||
a)
| Position/status
| Person closely associated with Claudine Collins, Non-Executive Director | ||||
b)
| Initial notification /Amendment
| Initial | ||||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| |||||
a)
| Name
| The MISSION Group plc | ||||
b)
| LEI
| 213800L567CF3Z6GPZ03
| ||||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
| |||||
a)
| Description of the financial instrument, type of instrument
Identification code | Ordinary shares of 10 pence each
ISIN: GB00B11FD453
| ||||
b)
| Nature of the transaction
| Purchase of ordinary shares | ||||
c)
| Price(s) and volume(s)
|
| ||||
d)
| Aggregated information
- Aggregated volume
- Price
|
N/A - single transaction | ||||
e)
| Date of the transaction
| 19 May 2026 | ||||
f)
| Place of the transaction | London Stock Exchange, AIM
| ||||
1
| Details of the person discharging managerial responsibilities / person closely associated
| |||||
a)
| Name
| Jon Kempster | ||||
2
| Reason for the notification
| |||||
a)
| Position/status
| Non-Executive Director | ||||
b)
| Initial notification /Amendment
| Initial | ||||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| |||||
a)
| Name
| The MISSION Group plc | ||||
b)
| LEI
| 213800L567CF3Z6GPZ03
| ||||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
| |||||
a)
| Description of the financial instrument, type of instrument
Identification code | Ordinary shares of 10 pence each
ISIN: GB00B11FD453
| ||||
b)
| Nature of the transaction
| Purchase of ordinary shares | ||||
c)
| Price(s) and volume(s)
|
| ||||
d)
| Aggregated information
- Aggregated volume
- Price
|
N/A - single transaction | ||||
e)
| Date of the transaction
| 20 May 2026 | ||||
f)
| Place of the transaction | London Stock Exchange, AIM
| ||||
1
| Details of the person discharging managerial responsibilities / person closely associated
| |||||
a)
| Name
| Claudine Collins | ||||
2
| Reason for the notification
| |||||
a)
| Position/status
| Non-Executive Director | ||||
b)
| Initial notification /Amendment
| Initial | ||||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| |||||
a)
| Name
| The MISSION Group plc | ||||
b)
| LEI
| 213800L567CF3Z6GPZ03
| ||||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
| |||||
a)
| Description of the financial instrument, type of instrument
Identification code | Ordinary shares of 10 pence each
ISIN: GB00B11FD453
| ||||
b)
| Nature of the transaction
| Purchase of ordinary shares | ||||
c)
| Price(s) and volume(s)
|
| ||||
d)
| Aggregated information
- Aggregated volume
- Price
|
N/A - single transaction | ||||
e)
| Date of the transaction
| 21 May 2026 | ||||
f)
| Place of the transaction | London Stock Exchange, AIM
| ||||
1
| Details of the person discharging managerial responsibilities / person closely associated
| |||||
a)
| Name
| John Carey | ||||
2
| Reason for the notification
| |||||
a)
| Position/status
| Group Chief Executive Officer | ||||
b)
| Initial notification /Amendment
| Initial | ||||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| |||||
a)
| Name
| The MISSION Group plc | ||||
b)
| LEI
| 213800L567CF3Z6GPZ03
| ||||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
| |||||
a)
| Description of the financial instrument, type of instrument
Identification code | Ordinary shares of 10 pence each
ISIN: GB00B11FD453
| ||||
b)
| Nature of the transaction
| Purchase of ordinary shares | ||||
c)
| Price(s) and volume(s)
|
| ||||
d)
| Aggregated information
- Aggregated volume
- Price
|
N/A - single transaction | ||||
e)
| Date of the transaction
| 21 May 2026 | ||||
f)
| Place of the transaction | London Stock Exchange, AIM
| ||||
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