The Mission Group Regulatory News (TMG)

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

The Mission Marketing Group plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issues to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify):

Shares acquired via Placing

X

3. Full name of person(s) subject to the notification obligation:

Lloyds Banking Group plc

4. Full name of shareholder(s) (if different from 3.):

See Section 9

5. Date of the transaction and date on which the threshold is crossed or reached:

21 May 2009

6. Date on which issuer notified:

22 May 2009

7. Threshold(s) that is/are crossed or reached:

Increase to above 9% Direct/Indirect 

8. Notified details:

A: Voting rights attached to shares

Class/type of shares

if possible using the ISIN CODE

Situation previous to the Triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

Ord 10p

3,382,098

3,382,098

2,234,884

2,234,884

1,147,214

6.282%

3.225%

GB00B11FD453

B: Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date

Exercise/ Conversion Period/ Date

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

N/A

Total (A+B)

Number of voting rights

% of voting rights

3,382,098

9.506%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

2,944,160 shares (8.275%) are under the control of Insight Investment Management (Global) Limited, a wholly owned subsidiary of Insight Investment Management Limited, a wholly owned subsidiary of HBOS Insurance & Investment Group Limited, a wholly owned subsidiary of HBOS plc, a wholly owned subsidiary of Lloyds Banking Group plc (Indirect Interests).

Within these holdings 1,905,978 shares (5.357%) are managed on behalf of Clerical Medical Managed Funds Limited, a wholly owned subsidiary of HBOS Financial Services Limited, a wholly owned subsidiary of HBOS Insurance & Investment Group Limited a wholly owned subsidiary of HBOS plc, a wholly owned subsidiary of Lloyds Banking Group plc, These holdings are therefore disclosed as an overall Direct Interest.

Proxy Voting:

10. Name of the proxy holder:

N/A

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

Notification using the total voting rights figure of

35,576,828

14. Contact name:

Kenny Melville

15. Contact telephone number:

0131 243 8671