The Mission Group Regulatory News (TMG)

31 May 2012

The Mission Marketing Group plc

Aviva appoints Bray Leino London as B2B Lead Strategic Creative Agency

Aviva has appointed The Mission Marketing Group agency Bray Leino as its new lead strategic creative agency to manage B2B communications across all of its UK business areas - life and pensions, general insurance and healthcare (Aviva's relationship with AMV BBDO as lead creative agency for consumer communications is unaffected by this appointment).

Bray Leino's London office was chosen following a tendering process involving 10 agencies. All incumbent agencies were invited to pitch.

Bray Leino will be tasked with delivering a single brand positioning across all creative communications for Aviva's B2B UK business areas - leveraging Aviva's distinctive position as a composite insurer and providing consistent messaging to all B2B audiences.

This is the first time Aviva will have had a lead agency in this role, helping achieve its ambition of becoming the most recommended financial services provider.

Anne Filatotchev, UK Marketing Director of Aviva, comments: "Moving to a single B2B agency will help us further leverage the strength of the Aviva brand across all our B2B audiences in the UK. Now is a time of great opportunity for our industry and, working with Bray Leino, we will be well placed to deliver the best for our customers."

Bruce Hutton, Group Chief Executive of Bray Leino, comments: "This is a new and exciting assignment for our business - and, more importantly, a chance to make a real difference with a great brand like Aviva."

- Ends-

If you are a journalist and would like further information, please contact:

Sarah Poulter: Aviva Press Office: 01904 452828: 07800 691569: sarah.poulter@aviva.co.uk

Jacqui Haver: PR and Marketing Manager, Bray Leino: 0117 906 4537 jhaver@brayleino.co.uk

Notes to editors:

About Aviva

Aviva provides insurance, savings and investment products to 43 million customers worldwide.

We are the UK's largest insurer with over 14 million customers and one of Europe's leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

We are ranked as one of the UK's top ten most valuable brands and Aviva Plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2011 we invested £5.3m into our communities in the UK, which included 34% of Aviva employees volunteering nearly 33,000 hours for good causes.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at www.aviva.co.uk/street-to-school.

The Aviva media centre at www.aviva.com/media includes company information and a news release archive.

For broadcast-standard video, please visit http://www.aviva.com/media/video/.

Follow us on twitter: www.twitter.com/avivaplc 

About Bray Leino - part of The Mission Marketing Group plc

For over thirty years the Bray Leino Group has helped Clients grow with a range of specialist communication businesses, now spanning Brand Development, Advertising, Direct Response, Events, Activation, Digital, PR and Media as well as both Personal and Organisational Development. Based nationally with offices in Devon, Bristol, London, Chester and Edinburgh, Bray Leino has a turnover of £50 million and employs more than 375 full time Specialists.

Bray Leino is part of The Mission Marketing Group plc, a growing AIM listed national marketing communications and advertising group consisting of entrepreneurial, founder-led Agencies all around the UK delivering award-wining communication campaigns.