Sign In
Last checked at 
7 May 2026 07:00
REACH*
07 May 2026
Supreme plc
("Supreme," the "Company" or the "Group")
Supreme plc and Tonino Lamborghini announce multi-territory licensing partnership for premium energy drinks launch across the UK, Europe, the Middle East and China
Supreme PLC ("Supreme"), a leading manufacturer, innovator and distributor of fast-moving consumer goods, and Tonino Lamborghini, a globally recognized luxury lifestyle brand, are pleased to announce a new multi-territory licensing partnership for the development, manufacture and distribution of a premium energy drink range across the UK, Europe, the Middle East and China.
The Tonino Lamborghini energy drinks range will be developed by Supreme's innovation and product development teams, manufactured at the Group's Clearly Drinks facility, and distributed through Supreme's established supply chain network.
The initial launch will include six stock keeping units ("SKUs"), offering a variety of flavours designed to appeal to consumers within the premium energy segment. The products are available immediately to trade customers and will be rolled out across Supreme's extensive distribution network, leveraging established relationships across retail, wholesale and international partners.
The partnership reflects Supreme's continued expansion within the beverages category and Tonino Lamborghini's strategic growth in premium lifestyle-driven consumer markets.
Sandy Chadha, CEO of Supreme PLC, commented:
"We are delighted to welcome another iconic brand into our energy drinks offering. Working with Tonino Lamborghini, we will be able to leverage premium brand licensing into our proven product development, manufacturing and supply chain capabilities, further demonstrating our ability to identify and execute high-quality partnerships.
As we continue to build momentum across the Group, we are broadening our reach in beverages while continuing to invest in further production capacity. Alongside a more balanced and far-reaching distribution footprint, this positions us well to capture future opportunities and deliver consistent growth."
Tonino Lamborghini, founder and President of Tonino Lamborghini S.p.A. added:
"The partnership with Supreme represents an exciting step in bringing the spirit of our brand into a dynamic and fast-growing category, combining Italian lifestyle, design and attitude with Supreme's strong expertise in product development, manufacturing and international distribution. Together, we look forward to building a premium energy drink range that resonates with consumers across the UK, Europe, the Middle East and China."
Enquiries:
Supreme plc Sandy Chadha, Chief Executive Officer Suzanne Smith, Chief Finance Officer
| via Vigo Consulting |
Shore Capital (Nominated Adviser and Joint Broker) Mark Percy / David Coaten / George Payne - Corporate Advisory Ben Canning - Corporate Broking
| +44 (0)20 7408 4090 |
Zeus (Joint Broker) Jordan Warburton / Emma Burn - Investment Banking Benjamin Robertson - Corporate Broking
| +44 (0)161 831 1512 |
Vigo Consulting (Financial Public Relations) Jeremy Garcia / Safia Colebrook / Georgina Moul supreme@vigoconsulting.com | +44 (0)20 7390 0230 |
About Supreme
Supreme supplies products across three operating divisions: Vaping (previously known as 'Vaping' and 'Branded Distribution'), Drinks & Wellness ('Sports Nutrition & Wellness' combined with Typhoo Tea, Clearly Drinks and the newly acquired SlimFast brand), and Electricals & Household (previously 'Batteries' and 'Lighting', also including the recently acquired 1001 cleaning brand). The Company's capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.
The Group has over 3,000 active business accounts with around 55,000 retail outlets. Customers include B&M, Home Bargains, Poundland, Tesco, Sainsbury's, Morrisons, Amazon, The Range, Costcutter, Asda, Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.
In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready, Black & Decker and JCB licences across 45 countries, Supreme has also built a strong portfolio of in-house brands, most notably 88Vape. The Company has a growing footprint in Sports Nutrition & Wellness via its principal Sci-MX brand and has recently expanded into the soft drinks and hot beverages markets with the acquisitions of Typhoo Tea and Clearly Drinks and now into weight management through SlimFast, one of the UK's leading meal replacement brands.
https://investors.supreme.co.uk/
About Tonino Lamborghini
Since 1981, Tonino Lamborghini brand has stood out for innovative design and exclusive luxury. With a product range spanning watches, eyewear, fashion accessories, hospitality, real estate, total living, luxury beverages and electric golf carts, the brand embodies Italian elegance and sophistication.
For more information: www.lamborghini.it
*About Reach announcements
This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.
Follow the stocks
