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Last checked at 
21 Apr 2026 07:00
REACH*
21 April 2026
Supreme plc
("Supreme," the "Company" or the "Group")
NEW LICENSING AGREEMENT
Supreme secures UK licensing agreement with Carabao to
drive growth across energy and isotonic drinks
Supreme PLC ("Supreme"), a leading manufacturer, innovator and distributor of fast-moving consumer goods, is delighted to announce that it has entered into an exclusive five year licensing agreement with Carabao, one of the world's most recognisable energy drink brands.
Under the terms of the agreement, Supreme will take responsibility for the manufacture and distribution of Carabao energy and isotonic drinks across the UK, marking a significant step forward in the brand's expansion and long-term growth strategy.
Carabao has built a strong global identity, supported by its high-profile presence in football, where it has recently extended its sponsorship of the Carabao Cup until 2029. With bold branding, a loyal and blue-chip consumer base (including Morrisons, Asda and Sainsbury's in the UK), and strong on-shelf recognition, the brand is ideally positioned for accelerated growth in the UK market.
Supreme's highly accredited, state-of-the-art soft drinks manufacturing facility and its proven expertise in product development and innovation make it well-placed to accelerate Carabao's growth in the UK. The Group's extensive distribution network and deep retail relationships further ensure that the brand will achieve broader reach and increased visibility across multiple channels.
This partnership brings together a powerful combination of Carabao's brand strength and Supreme's operational excellence and is expected to deliver substantial benefits for retail partners. With Supreme's focus on category insight, product innovation, and supply chain excellence, retailers can expect innovative new product development, improved availability and service levels and stronger promotional and category support.
Designed to enhance further the Carabao brand in the UK, the partnership is intended to create compelling opportunities for both existing and new retail partners to capitalise on growth within the energy and functional drinks category.
Sandy Chadha, CEO of Supreme PLC, commented:
"Carabao is a fantastic brand with strong heritage, high consumer awareness, and a clear identity in the energy drinks category. This partnership is a perfect fit for Supreme and sits firmly within our sweet spot, leveraging our manufacturing capability, innovation expertise, and distribution strength.
We see a significant opportunity to build on Carabao's existing success and drive meaningful growth across the UK market."
Romtham Sathientham, Managing Director, Carabao Group, added
"As part of our ongoing strategy to strengthen the Carabao brand in the UK, we are pleased to appoint Supreme Imports Limited as our official distribution partner. Their strong local expertise and established network make them ideally positioned to support our customers.
We remain fully committed to the UK and look forward to this next phase of growth with confidence."
Enquiries:
Supreme plc Sandy Chadha, Chief Executive Officer Suzanne Smith, Chief Finance Officer
| via Vigo Consulting |
Shore Capital (Nominated Adviser and Joint Broker) Mark Percy / David Coaten / George Payne - Corporate Advisory Ben Canning - Corporate Broking
| +44 (0)20 7408 4090 |
Zeus (Joint Broker) Jordan Warburton / Emma Burn - Investment Banking Benjamin Robertson - Corporate Broking
| +44 (0)161 831 1512 |
Vigo Consulting (Financial Public Relations) Jeremy Garcia / Safia Colebrook / Georgina Moul supreme@vigoconsulting.com | +44 (0)20 7390 0230 |
About Supreme
Supreme supplies products across three operating divisions: Vaping (previously known as 'Vaping' and 'Branded Distribution'), Drinks & Wellness ('Sports Nutrition & Wellness' combined with Typhoo Tea, Clearly Drinks and the newly acquired SlimFast brand), and Electricals & Household (previously 'Batteries' and 'Lighting', also including the recently acquired 1001 cleaning brand). The Company's capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.
The Group has over 3,000 active business accounts with around 55,000 retail outlets. Customers include B&M, Home Bargains, Poundland, Tesco, Sainsbury's, Morrisons, Amazon, The Range, Costcutter, Asda, Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.
In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready, Black & Decker and JCB licences across 45 countries, Supreme has also built a strong portfolio of in-house brands, most notably 88Vape. The Company has a growing footprint in Sports Nutrition & Wellness via its principal Sci-MX brand and has recently expanded into the soft drinks and hot beverages markets with the acquisitions of Typhoo Tea and Clearly Drinks and now into weight management through SlimFast, one of the UK's leading meal replacement brands.
https://investors.supreme.co.uk/
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