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Last checked at 
2 Dec 2025 07:00
2 December 2025
Supreme plc
("Supreme", the "Company" or the "Group")
Director/PDMR Shareholding
Supreme (AIM:SUP), a leading manufacturer, supplier, and brand owner of fast-moving consumer goods, was notified on 28 November 2025 that, on the same day, Sandy Chadha, Chief Executive Officer, sold 2,000,000 ordinary shares of 10p each ("Ordinary Shares") at 156p per Ordinary Share to an institutional shareholder to meet investor demand.
Following this disposal, Mr Chadha retains an interest in 63,666,845 Ordinary Shares, representing approximately 54.27% of the issued share capital of the Company.
Enquiries:
Supreme plc Sandy Chadha, Chief Executive Officer Suzanne Smith, Chief Finance Officer
| via Vigo Consulting |
Shore Capital (Nominated Adviser and Joint Broker) Mark Percy / David Coaten / George Payne - Corporate Advisory Ben Canning - Corporate Broking
| +44 (0)20 7408 4090 |
Zeus (Joint Broker) Jordan Warburton / Emma Burn- Investment Banking Benjamin Robertson - Corporate Broking
| +44 (0)161 831 1512 |
Vigo Consulting (Financial Public Relations) Jeremy Garcia / Peter Jacob / Anna Stacey supreme@vigoconsulting.com | +44 (0)20 7390 0230 |
Further details of the PDMR dealing are included below. This information has been provided in accordance with Article 5(1)(b) of the Market Abuse Regulation (EU) No 596/2014 which is part of UK law by virtue of the European Union (Withdrawal) Act 2018.
1
| Details of the person discharging managerial responsibilities / person closely associate | |||||
a)
| Name
| Sandy Chadha | ||||
2 | Reason for the notification | |||||
a)
| Position/status
| Chief Executive Officer | ||||
b)
| Initial notification /Amendment | Initial notification | ||||
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
a)
| Name
| Supreme plc | ||||
b)
| LEI
| 213800DBHCI5WQWECL16 | ||||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
a) | Description of the financial instrument, type of instrument
| Ordinary Shares of 10p each | ||||
Identification code | GB00BDT89C08 | |||||
b)
| Nature of the transaction
| Sale of Ordinary Shares | ||||
c)
| Price(s) and volume(s) |
| ||||
d) | Aggregated Information
Volume
Price | n/a single transaction
| ||||
e) | Date of transaction | 28 November 2025 | ||||
f) | Place of transaction | London Stock Exchange, AIM Market | ||||
About Supreme
Supreme supplies products across three operating divisions: Vaping (previously known as 'Vaping' and 'Branded Distribution'), Drinks & Wellness ('Sports Nutrition & Wellness' combined with Typhoo Tea, Clearly Drinks and the newly acquired SlimFast brand), and Electricals & Household (previously 'Batteries' and 'Lighting', also including the recently acquired 1001 cleaning brand). The Company's capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.
The Group has over 3,000 active business accounts with around 55,000 retail outlets. Customers include B&M, Home Bargains, Poundland, Tesco, Sainsbury's, Morrisons, Amazon, The Range, Costcutter, Asda, Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.
In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready, Black & Decker and JCB licences across 45 countries, Supreme has also built a strong portfolio of in-house brands, most notably 88Vape. The Company has a growing footprint in Sports Nutrition & Wellness via its principal Sci-MX brand and has recently expanded into the soft drinks and hot beverages markets with the acquisitions of Typhoo Tea and Clearly Drinks and now into weight management through SlimFast, one of the UK's leading meal replacement brands.
https://investors.supreme.co.uk/
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