Sosandar Regulatory News (SOS)

Sosandar plc

Trading Update

Strong performance across all channels in key trading period

Sosandar plc (AIM: SOS), one of the fastest growing fashion brands in the UK, creating quality, trend-led products for women of all ages, is pleased to provide the following trading update covering the three-month Period ended 31 December 2023.

Highlights:

The Company is pleased to report that further to its announcement on 12 December 2023, the strong performance delivered in October and November continued into December with all channels continuing to perform well.

The material improvement in gross margin reflects the planned reduction in certain price promotional activity and continues to validate our multi-channel strategy. In Spring 2024, the Company expects to have opened its first identified store in the UK. In addition, the Company will continue to drive sales through its own site and app, further enhance its relationships with third-party partners and continue to further develop its international strategy, after successful launches in Australia and Canada.

This performance and continued demand demonstrates the strength of the Sosandar brand and unique product range in the key trading period before Christmas. In the lead up to Christmas, the Company saw extremely strong sales across all categories with party wear, dresses, tailoring, knitwear and smart trousers being standout items.

The Group's performance in FY24 so far has served to validate management's strategy to take the Sosandar brand to more customers across the UK and worldwide. This is moving the business towards reaching its strategic goal of delivering £100m+ revenues and a pre-tax profit margin of at least 10% in the medium term. The Board confirms that the Company continues to trade in line with market expectations* for the current financial year and further expects the current momentum to be sustained over the final quarter.

* Sosandar believes that market expectations for the year ending 31 March 2024 are currently revenue of £46.8 million and PBT of £0.1 million.

Enquiries

About Sosandar plc

Sosandar is one of the fastest growing women's fashion brands in the UK targeting style conscious women who have graduated from lower quality, price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive product designed and tested in-house.

Sosandar's product range is diverse, providing its customers with an array of choice for all occasions across all women's fashion categories. The company sells through Sosandar.com and has a number of high value brand partnerships including with Next and Marks & Spencer.

Sosandar's success has been built on an exceptional product range, seamless customer experience and impactful, lifestyle marketing, all of which is underpinned by combining innovation with data analysis. Our growth strategy is focused on continuing to grow brand awareness and expand our addressable market and routes to market, reaching customers wherever they wish to shop. This is achieved both through direct to consumer channels and through chosen third party partners.

 Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at www.sosandar-ir.com