Samsung El.gdr Regulatory News (SMSN)

14 April 2011

DDD Group PLC

DDD licenses 2D to 3D PC game and video software products to Samsung

Los Angeles, California: DDD Group plc (AIM: DDD), the 3D consumer technology licensing group, has signed a license agreement with Samsung Electronics Company Ltd. ("Samsung") to bundle DDD's TriDef® 3D PC software products with Samsung's new line of 3D PC Monitors.

The two-year license agreement allows Samsung to ship DDD's TriDef 3D Experience software with Samsung's 3D Monitor products that were showcased at the Consumer Electronics Show ("CES") in Las Vegas in January 2011.

Announced at CES, Samsung's 3D LED Series 7 and Series 9 monitors deliver a wide variety of content in 3D, from 3D gaming to 3D movies, 3D internet content, 3D photos, and 3D broadcast channels. 2D content can be watched on all of the 3D monitors, and many of them have real-time 2D to 3D conversion allowing 2D content to be watched in 3D. Samsung's 3D monitors offer superior versatility delivering 3D viewing for broadcast, movies and gaming.

Samsung 3D monitors deliver stunning picture quality and color vibrancy. All Samsung 3D monitors have a combination of LED-backlight, 100% sRGB coverage and Samsung's proprietary Ultra Clear Panel, which combines the vibrancy of a glossy display while maintaining the ease of viewing afforded by an anti-glare matte finish - blacks are deeper and contrast is enhanced.

Samsung's SA/TA750 and SA/TA950 3D monitors offer a complete 3D solution in the box, including electronic 3D glasses, built-in sync emitter, and TriDef 3D software.

Available in over 37 languages, DDD's TriDef 3D software allows over four hundred and fifty of the very latest PC games to be played in stereoscopic 3D 'off the shelf', even though the game has not been specifically developed for 3D.

DDD's TriDef Ignition™ 2D to 3D game conversion engine is compatible with DirectX 9, 10 and 11 games. Its unique high-performance stereoscopic 3D render mode enables 3D gaming on Samsung's 3D PC model line up with no significant compromise in performance and is compatible with PC graphics processors from both AMD as well as Intel's 2nd Gen Core processors.

In addition to a wide variety of PC games, DDD's TriDef Media Player automatically converts PC media and photo files from 2D to 3D along with DVD movies and is compatible with the growing library of original 3D content available from DDD's Yabazam! 3D content portal.

Chris Yewdall, Chief Executive of DDD said:

"We are pleased to have been selected by Samsung to provide the content solution for their new 3D PC products and this agreement broadens our existing relationship with Samsung. TriDef 3D software is fast becoming an industry standard within the emerging 3D PC market."

Enquiries

About DDD Group

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3D displays. Its patented technologies enable: 3D viewing with and without glasses; simple integration of computer games applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD's shares are quoted on the London Stock Exchange's AIM Market (AIM: DDD). For more information, please visit www.DDD.com.

Technology background

A new category of flat screen LCD and plasma displays are now available from major consumer electronics companies that provide stereoscopic 3D images both with and without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays can now be found in desktop PC monitors, notebook computers, and HDTVs worldwide and have also been included in mobile phones in Japan and Korea.

DDD's solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD's patented technologies enabling them to be displayed on 3D displays without requiring the content to be created especially for a 3D display. DDD's solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.

DDD licenses these technologies, marketed under the TriDef® brand, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users. DDD also licenses its TriDef software directly to end users who already own 3D PCs and through an international sales channel. DDD's customers include: Samsung, HP, Acer, LG, Fujitsu, Lenovo, Sharp, Wistron Corporation and Arisawa Manufacturing Company.

All other brands or product names contained herein are the property of their respective owners.