Last checked at 10 May 2021 07:00
10 May 2021
AIM: SIS
Science in Sport plc
("Science in Sport" or "the Company")
Extends Partnership with British Professional Cycling Team, INEOS Grenadiers
Science in Sport, the premium performance nutrition company serving elite athletes, sports enthusiasts and the gym lifestyle community, is pleased to announce that it has signed a three year extension to its partnership with INEOS Grenadiers, the British professional cycling team, ranked as one of the world's most successful cycling teams.
Under the terms of the partnership, Science in Sport will advise and manage INEOS Grenadiers' nutrition strategy, with the Company's expert nutritionists embedded in the performance staff of INEOS Grenadiers. The new agreement continues a successful five year relationship, which has supported INEOS Grenadiers's seven 'Grand Tours' cycling victories.
The embedding of experts within elite sports teams is part of the Company's Performance Solutions nutrition service, which is designed to elevate athletes to the next level of performance. The approach, which is science-led, results in the development of highly tailored solutions that cater both for the needs of individuals and the wider team. Significantly, it also includes the development of new products by the Company.
Science in Sport is widely considered to be the leading performance nutrition company globally in the areas of product innovation and product quality. It undertakes category-leading research from its laboratory based at Liverpool John Moores University, developing new products in collaboration with its partner athletes and teams. Science in Sport has a long association with British cycling, and fuelled Chris Froome's high profile win at the 2018 Giro d'Italia with a then trial product, "Beta Fuel", which has since become a commercial success. British cyclist Tao Geoghegan Hart's Giro d'Italia win in 2020 was similarly supported by a new product, which is to be launched shortly to the public, ahead of the annual Tour de France race in early June.
Sir Dave Brailsford, Team Principal of INEOS Grenadiers, said,
"Nutrition is a vital part of elite sport and in Science in Sport we have a partner who shares our ethos of continual innovation. Together, we've been using world-leading science to deliver a performance-first approach and build upon a five year relationship that has seen cutting-edge products fuel our Team to win the biggest races in the sport. We're looking forward to achieving even more with Science in Sport in the future."
Stephen Moon, CEO of Science in Sport plc, said,
"We are very pleased to be extending our partnership with INEOS Grenadiers, which has worked extremely successfully over the past five years. We are world-leaders in our sector for science-led product innovation, and our partnerships with elite sport teams and athletes help to drive their success and to highlight the quality and integrity of our products.
"We look forward to continuing to innovate with Britain's best sports teams and fuel many more Grand Tour cycling wins for INEOS Grenadiers."
Science in Sport plc | T: 020 7400 3700 |
Stephen Moon, CEO | |
James Simpson, CFO | |
KTZ Communications | T: 020 3178 6378 |
Katie Tzouliadis, Dan Mahoney |
About Science in Sport plc
www.sisplc.com
Headquartered in London, Science in Sport plc is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands, PhD Nutrition, a premium active-nutrition brand targeting the gym lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams.
The two brands are sold internationally through the Company's phd.com and scienceinsport.com digital platforms, third-party online sites, including Amazon and Tmall, and an extensive retail distribution in the UK and internationally, including major supermarkets, high street chains and specialist sports retailers. This omnichannel footprint enables the Company to address the full breadth of the sports nutrition market, forecast to be £13 billion worldwide by 2023.
PhD is one of the UK's leading active nutrition brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since its launch in 2005. The range now comprises powders, bars and supplements, including the high protein, low sugar range, PhD Smart. PhD brand ambassadors include leading fitness influencers Ross Edgley and Obi Vincent. The PhD brand is an official partner to the Tough Mudder Challenge and Race Series.
SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and recovery. SiS is the official sports nutrition supplier to many professional teams and organisations, including INEOS Grenadiers Cycling Team, Team INEOS UK (America's Cup Team) and Manchester United Football Club. SiS supplies more than 100 professional football clubs in the UK, Europe and the USA and is Performance Research Partner to the English Football Association.
For further information, please visit phd.com and scienceinsport.com