Science Sprt Regulatory News (SIS)

SCIENCE IN SPORT PLC

("SiS" or the "Company")

Appoints Mark Cavendish as Elite Sports Consultant

Science in Sport plc (AIM: SIS), a leading sports nutrition company, announces the appointment of Mark Cavendish, one of the world's preeminent professional cyclists, as an elite sports consultant to the Company. In this role, Mark Cavendish, who has been using SiS products for many years, will use his experience of elite level cycling to assist in the development of SiS products for cyclists and other endurance athletes.

Popularly known as the Manx Missile, Mark Cavendish has won multiple cycling competitions including 25 individual stage wins in the Tour de France and the World Road Race Championships. At SiS, he will be joining an existing team of high profile athletes that support SiS's brand and product development including the UK Olympians Sir Chris Hoy, Helen Jenkins and Rebecca Romero.

The agreement with Mark Cavendish begins in January 2014 and is for a period of three years, during which time he will assist with and provide insights into the development of new sports nutrition products. He will also participate in a variety of marketing initiatives and continue to use SiS products both in training and professional racing. In addition, as part of the agreement, Mark Cavendish will become a shareholder in SiS, having chosen to receive 134,250 new SiS shares as part of his consultancy fee.

Application will be made to the London Stock Exchange for the 134,250 new SiS shares to be admitted to trading on AIM. It is expected that admission will become effective and that trading in the new SiS shares will commence on 2 October 2013.

Commenting on his appointment, Mark Cavendish said: "Using nutrition products to control energy and hydration quickly and accurately is essential for success in competitive cycling and one of the cornerstones of my performance. I've used SiS products for many years and am really looking forward to working with the nutritionists at SiS to develop new products targeted at endurance sport."

Stephen Moon, CEO of Science in Sport plc, commented: "We are excited to welcome Mark Cavendish to the SiS team as an elite sports consultant, and I am delighted to welcome him as a shareholder in SiS. We look forward to his input in the development of new products for both amateur and professional athletes and to his endorsement of SiS as a leading brand in sports nutrition."

For further information:

About Science in Sport plc

Science in Sport plc is a leading sports nutrition company that develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts. SiS is a strong brand in the elite athlete community - in the 2012 London Olympics, 24 medal-winning athletes or teams used SiS products.

The SiS core product ranges include: SiS GO, comprising energy powders, isotonic gels, energy bars and hydration tablets; and SiS REGO, including protein-based recovery powders and bars. SiS products are sold in a range of retail channels, including specialist sport retailers, major grocers, high street retailers and e-commerce websites.

SiS is currently the official sports nutrition supplier to cycling teams Rapha Condor JLT, Belkin Pro Cycling, Madison Genesis, Pro Team Astana and Team Katusha. SiS is also currently the official supplier of sports drinks and sports nutrition to the GB Rowing Team. In addition, Olympians Sir Chris Hoy, Helen Jenkins and Rebecca Romero are official brand ambassadors.

SiS was founded in 1992 and is headquartered in Windsor, Berkshire. Its manufacturing facility is in Nelson, Lancashire.

SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS.

For further information, please visit www.scienceinsport.com