RMG.L Regulatory News (RMG)

16 Jul 2008 07:00

RAMBLER SELECTS BLINKX TO POWER NEW VIDEO SEARCH FEATURE Rambler Media Ltd. ("Rambler"), operating one of Russia's most popular Internetbrands, today announces that it has signed an agreement with blinkx, one of theworld's largest and most advanced video search engines (www.blinkx.com) to powerRambler's new video search feature. The free service will provide Rambler userswith easy and efficient access to a unique index of Russian video content. Underthe terms of the agreement, revenue from banner advertising related to the dualproject will be shared between Rambler and blinkx. Rambler's new video search feature will benefit from blinkx's advancedtechnology to bring its audience accurate, relevant results. Users will be ableto find all their favourite videos more easily available than ever before.Unlike other video search engines which rely on misleading titles and tags toanalyse video files, blinkx uses a combination of speech recognition andadvanced visual analysis technologies to yield the most accurate search resultspossible. Rambler's video search database now contains over 3 million video clips, allcoming from Russian language Web sites. The index is continuously being updatedand Rambler users will soon be able to search through videos from Europeanwebsites as well, giving them access to video material from the entire WorldWide Web. Anna Znamenskaya, Rambler's Chief Sales & Partnership Officer, commented: "Aspart of our strategy to make Rambler an open gateway to the Web and offerRussian users the best of the Internet, we are extremely pleased to have enteredinto a partnership with blinkx, a company that provides the best in video searchtechnology. The use of their technology will greatly benefit Rambler and ourusers. We expect the new Rambler video search to become popular with RussianInternet users as more and more Russians are spending more time online and usingmore multimedia devices. The launch is one of many projects that we aredeveloping to continue to fire up user experience and to build the largestonline Russian community." "Russia is one of the largest, fastest growing Internet markets in Europe, andwe're delighted to partner with Rambler, one of the country's most prominentmedia companies," said Suranga Chandratillake, founder and CEO, blinkx. For further information, please visit www.ramblermedia.com or contact: \* TRambler Media Shared Value LimitedMark Opzoomer Nicolas DuperrierTel. +7 495 500 3826 Tel. +44 (0) 20 7321 5010 rambler@sharedvalue.net ING Wholesale BankingDaniel Friedman / Francis MooreTel. +44 (0) 20 7767 1000\* T ABOUT RAMBLER MEDIA Rambler Media is an internet media and services group which operates or hasinterests in leading Russian language internet brands including the Russianinternet homepage and search engine 'Rambler.ru', on-line newspaper 'Lenta.ru',product comparison website 'Price.ru', internet catalogue and navigation system'Top 100', instant messaging service 'Rambler-ICQ', digital advertising agency'Index20' and contextual advertising company 'Begun'. Rambler Media's shares aretraded on AIM, the junior market of the London Stock Exchange under the symbol'RMG'. For more information on Rambler Media, visit our corporate website atwww.ramblermedia.com. ABOUT BLINKX blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 26 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. Copyright Business Wire 2008