PURE.L Regulatory News (PURE)

10 Oct 2008 09:44



PureCircle Limited

('PureCircle' or 'the Company')

Australia and New Zealand approve high purity REB-A* for use in food & beverage production

PureCircle (www.purecircle.com), today announces that the Australian and New Zealand regulatory authority

("FSANZ") has given approval for steviol glycosides (Reb-A) to be used as a mainstream food and beverage ("F&B") ingredient in those countries. 

PureCircle is the world's exclusive supplier of high purity Reb-A, the all natural zero calorie sweetener, under the PureVia™ brand.  

PureVia™ Reb-A is increasingly seen by the world's largest F&B producers as a viable complement to sugar in mainstream F&B production and this approval therefore represents a major step forwards for PureCircle. 

Commenting on the FSANZ approval , Magomet Malsagov, Chief Executive of PureCircle, said: 

"This is great news and reinforces our belief that we will soon see similar approvals in the United States, the world's largest market, and in Europe, where Switzerland has already taken the lead in giving the go-ahead for PureVia™ Reb-A to be used in mainstream F&B production."

 "Consumers are demanding a natural and healthy solution to the global obesity epidemic and other health issues resulting from high sugar usage. As an all-natural and calorie-free product, PureVia™ Reb-A is seen as providing that solution."

For further information please visit the company website: www.purecircle.com 

*  High purity Reb-A is derived from the Stevia Rebaudiana plant

** PureVia™ is a trademark of Pepsico Inc and Whole Earth Sweetener Company LLC