PURE.L Regulatory News (PURE)

21 Oct 2009 07:00



PureCircle and PepsiCo to receive Scientific Excellence Award for developing zero calorie SoBe Lifewater

PureCircle (LSE: PURE), the world's leading producer of Natural High Intensity Sweeteners, including Reb A, is pleased to announce that it is to receive a Scientific Excellence Award together with PepsiCo for their joint work in developing PepsiCo's zero-calorie SoBe Lifewater.

SoBe Lifewater features PureCircle's Reb A and has enabled PepsiCo to reduce the calories in a 16-ounce bottle from 80 to zero. It is for this work that PureCircle and PepsiCo will be receiving the award at the SupplySide West Expo in Las Vegas on November 12.

Jordi Ferre, vice president, general manager of PureCircle USA, said: "We are thrilled to receive this important award. It is an acknowledgement not only of the successful collaboration of PureCircle and PepsiCo in the creation of the zero-calorie SoBe Lifewater, but also of the years of research and development that have gone into bringing Reb A to market".

Tom Silk, vice president of marketing-hydration, Pepsi-Cola North America Beverages, added: "PureCircle played a critical role in helping PepsiCo develop the first-ever zero-calorie, naturally sweetened, enhanced water in the US. Now, thanks to our successful partnership, SoBe Lifewater consumers don't have to compromise on taste to cut back on calories."

Because it contains zero calories, the use of stevia in its various forms, including Reb A, is a vital factor in the worldwide battle to combat obesity and diabetes.

Enquiries