Sign In
10 Oct 2008 09:44
ο»Ώ
PureCircle Limited
('PureCircle' or 'the Company')
AustraliaΒ andΒ New ZealandΒ approve high purity REB-A* for use in food & beverage production
PureCircle (www.purecircle.com),Β today announces thatΒ theΒ AustralianΒ andΒ New ZealandΒ regulatory authority
("FSANZ")Β hasΒ given approval forΒ steviol glycosidesΒ (Reb-A)Β to be used as aΒ mainstreamΒ food and beverage ("F&B")Β ingredientΒ inΒ those countries.Β
PureCircle is the world's exclusive supplier of high purity Reb-A, the all natural zero calorie sweetener,Β under the PureViaβ’Β brand.Β Β
PureViaβ’Β Reb-AΒ isΒ increasinglyΒ seenΒ by the world's largest F&B producersΒ as a viable complement to sugar in mainstream F&B productionΒ and this approvalΒ therefore representsΒ a major step forwards for PureCircle.Β
Commenting on theΒ FSANZ approvalΒ ,Β Magomet Malsagov, Chief Executive of PureCircle, said:Β
"This is great news andΒ reinforces our belief that we will soon see similar approvals in the United States, the world's largest market, and in Europe, where Switzerland has already taken the lead in giving the go-ahead forΒ PureViaβ’Β Reb-AΒ to be used in mainstream F&B production."
Β
Β "Consumers are demandingΒ a natural and healthy solution to the global obesity epidemic and other health issues resulting from high sugar usage. As an all-natural and calorie-free product, PureViaβ’Β Reb-AΒ is seen as providing thatΒ solution."
For further information please visit the company website:Β www.purecircle.comΒ
|
Enquiries: |
|
|
PureCircle |
|
|
Maga Malsagov, Managing Director |
+601 2Β 388 8049 |
|
William Mitchell, Finance Director |
+44 7974 005 163 |
|
Peter Milsted, Sales & Marketing DirectorΒ |
+33 6 2184 5356 |
|
CollegeHill |
+44 20 7457 2020 |
|
Mark Garraway |
|
|
Robert Pugsley |
|
|
RFC Corporate Finance LtdΒ (NOMAD) |
|
|
Stephen Allen |
+618 9480 2500 |
* Β High purity Reb-A is derived from the Stevia Rebaudiana plant
**Β PureViaβ’Β is a trademark of Pepsico Inc and Whole Earth Sweetener Company LLCΒ
Follow the stocks
