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25 Jun 2018 07:00
25 June 2018
Pelatro Plc
("Pelatro" or the "Company")
AGM Update
Pelatro Plc (AIM: PTRO), the global precision marketing software specialist, is pleased to provide an update at its AGM, to be held today at 9.00am, at which the Chairman will note:
"It is now just over six months since we successfully joined AIM to help further our international expansion plans.
We are delighted with the progress which has been made at Pelatro. As well as the new contract announced on 17 April 2018, we continue to build revenue from existing customers - for example, as part of the visible revenue noted in that announcement, change requests from existing customers enabled us to secure c. $400,000 of revenue in June. In addition, the conversion of an existing gain share contract to a license (with a contract value of $350,000) reflects the customer's experience of the excellent performance of mViva.
The Board re-iterates that the Company remains on track to at least meet market expectations for the full year. Our plans remain ambitious and, buoyed by our recent contract win and continuing strong business momentum, we view the future with considerable optimism."
Enquiries:
Pelatro Plc Subash Menon, Managing Director Nic Hellyer, Finance Director
| C/O IFC |
finnCap Limited (Nominated Adviser and Broker) Adrian Hargrave/ Kate Bannatyne (Corporate Finance) Stephen Norcross / Nikita Jain (Corporate Broking) | +44 (0)20 7220 0500 |
IFC Advisory Limited (Financial PR & IR) Tim Metcalfe / Miles Nolan / Zach Cohen |
+44 (0)20 3934 6630 |
Notes to Editors
Pelatro provides precision marketing software for use by its customers in B2C applications, with a current focus on providing multi-channel campaign management software to Telcos that provides a contextualised, relevant and personalised solution for end users.
Pelatro's precision marketing solution, mViva, uses Big Data analytics to study growing end user data to reveal patterns, trends, associations and key behavioural traits. mViva then applies algorithms to analyse this data and to identify patterns for each end user. Based on this analysis, relevant offers (which can include additional services or customised campaigns) are made to end users through a variety of channels like SMS, email and apps. mViva allows customers to generate smaller relevant segments of end users, which can be as small as one end user. By using mViva's targeted approach, Pelatro's customers have experienced an increase of up to 5 per cent. of annual incremental revenue per end user through the upselling of products.
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