PTRO.L Regulatory News (PTRO)

Pelatro Plc

("Pelatro", the "Company" or the "Group")

Contract Win

Pelatro selected to provide mViva Contextual Marketing Solution to Vinaphone of Vietnam

Pelatro Plc (AIM: PTRO), the global Multichannel Marketing Hub software specialist, has been awarded a contract by Vinaphone, a mobile network operator in Vietnam, worth approximately $1.5m over 3 years.

Pelatro will supply its mViva Contextual Marketing Platform to assist Vinaphone increase its revenue and customer engagement whilst reducing churn. The agreement provides Pelatro with a fixed monthly fee in addition to a share of the incremental revenue generated by the customers using the platform.

This is Pelatro's first contract in Vietnam and further cements its market leading position across Asia. Vietnam has a mobile subscriber base of 127 million and Vinaphone, the second largest operator across the region, has a 32% market share with approximately 40 million subscribers. Vinaphone is recognised as one of the most innovative mobile network operators in the region and was the first operator to launch 3G services nationwide.

Pelatro's mViva Contextual Marketing Solution, which is part of its Multichannel Marketing Hub offering, is now being used by more than 15 telcos.

Commenting on this contract win, Subash Menon, Managing Director & CEO of Pelatro Plc said:

"We have made an excellent start to 2019 with this contract win in a strategically important and large country in Asia which continues the momentum of expansion in the region. Further, we are particularly excited with the possibilities of a revenue share contract with a large telco, something that has been of particular focus. The fixed monthly fee provides stable cash flow. As mentioned in our trading update earlier this year we have a very healthy pipeline of contracts and look forward to updating the market further, as we continue to expand our customer base during this year. The Board remains confident in the outlook for the year."

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The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014.

Notes to editors

The Pelatro Group was founded in March 2013 by Subash Menon and Sudeesh Yezhuvath with the objective of offering specialised, enterprise class software solutions for customer engagement principally to telcos who face a series of challenges including market maturity, saturation and customer churn.

Pelatro provides its "mViva" platform for use by customers in B2C applications, and is well positioned in the Multichannel Marketing Hub space (MMH) - this is technology that orchestrates a customer's communications and offers to customer segments across multiple channels to include websites, social media, apps, SMS, USSD and others.

Pelatro is expanding by a mix of organic and acquisition led growth. In August 2018 the Company completed the acquisition of certain assets of Danateq Pte Ltd (Danateq). This acquisition doubled the subscriber base to 325 million and brings immediate entry into Central Europe as well as a large recurring revenue base.

For more information about Pelatro, visit www.pelatro.com