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4 Dec 2018 07:00
Pelatro Plc
("Pelatro", the "Company" or the "Group")
Pelatro selected to provide Campaign Management Solution to NCell of Nepal
Pelatro Plc (AIM: PTRO), the global Multichannel Marketing Hub software specialist, is pleased to announce that it has been selected by NCell to supply its mViva Campaign Management Solution. NCell is one of the leading and fastest growing telecom providers in Nepal with approximately 15 million subscribers.
NCell is part of the Axiata Group of Malaysia. Pelatro's mViva Campaign Management Solution, which is part of its Multichannel Marketing Hub offering, is currently being used by more than a dozen telcos including four other OpCos of the Axiata Group. NCell's choice of mViva demonstrates the very high level of customer satisfaction created by Pelatro's software offering within the Axiata group.
Commenting on this win, Subash Menon, Managing Director & CEO of Pelatro Plc said:
"We are delighted to deepen our engagement with the Axiata Group by winning this license contract from NCell. This is proof that our strategy of entering a telco group by converting one OpCo as a customer and then expanding within the wider group is working well."
For further information contact:
Pelatro Plc |
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Subash Menon, Managing Director & CEO | c/o IFC |
Nic Hellyer, Finance Director |
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finnCap Limited (Nominated Adviser and Broker) | +44 (0)20 7220 0500 |
Carl Holmes/Kate Bannatyne/Matthew Radley |
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The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014.
Notes to editors
The Pelatro Group was founded in March 2013 by Subash Menon and Sudeesh Yezhuvath with the objective of offering specialised, enterprise class software solutions for customer engagement principally to telcos who face a series of challenges including market maturity, saturation and customer churn.
Pelatro provides its "mViva" platform for use by customers in B2C applications, and is well positioned in the Multichannel Marketing Hub space (MMH) - this is technology that orchestrates a customer's communications and offers to customer segments across multiple channels to include websites, social media, apps, SMS, USSD and others.
Pelatro is expanding by a mix of organic and acquisition led growth. In August 2018 the Company completed the acquisition of certain assets of Danateq Pte Ltd (Danateq). This acquisition doubles the subscriber base to 325 million and brings immediate entry into Central Europe as well as a large recurring revenue base.
For more information about Pelatro, visit www.pelatro.com
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