Prudential Regulatory News (PRU)

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

Bank of Ireland Group plc

2. Reason for the notification (please tick the appropriate box or boxes):

[] An acquisition or disposal of voting rights

[] An acquisition or disposal of financial instruments

[] An event changing the breakdown of voting rights

[X] Other (please specify):

Please See Additional Information

3. Details of person subject to the notification obligation:

Name:

Prudential plc group of companies

City and country of registered office (if applicable):

London, England

4. Full name of shareholder(s) (if different from 3.):

5. Date on which the threshold was crossed or reached:

24 September 2018

6. Date on which issuer notified:

26 September 2018

7. Threshold(s) that is/are crossed or reached:

3%

8. Total positions of person(s) subject to the notification obligation:

% of voting rights attached to shares (total of 9.A)

% of voting rights through financial instruments

(total of 9.B.1 + 9.B.2)

Total of both in % (9.A + 9.B)

Total number of voting rights of issuer

Resulting situation on the date on which threshold was crossed or reached

2.95%

N/A

2.95%

1,078,822,872

Position of previous notification (if applicable)

3.03%

N/A

3.03%

9. Notified details of the resulting situation on the date on which the threshold was crossed or reached:

A: Voting rights attached to shares

Class/type of shares

ISIN code (if possible)

Number of voting rights

% of voting rights

Direct

Indirect

Direct

Indirect

ORD EUR1

IE00BD1RP616

31,836,285

2.95%

SUBTOTAL A

31,836,285

2.95%

B 1: Financial Instruments according to Regulation 17(1)(a) of the Regulations

Type of financial instrument

Expiration date

Exercise/ Conversion Period

Number of voting rights that may be acquired if the instrument is exercised/converted.

% of voting rights

SUBTOTAL B.1

B 2: Financial Instruments with similar economic effect according to Regulation 17(1)(b) of the Regulations

Type of financial instrument

Expiration date

Exercise/ Conversion Period

Physical or cash settlement

Number of voting rights

% of voting rights

SUBTOTAL B.2

10. Information in relation to the person subject to the notification obligation (please tick the applicable box):

[ ] Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer.

[X] Full chain of controlled undertakings through which the voting rights and/or the

financial instruments are effectively held starting with the ultimate controlling natural person or legal entity:

Name

% of voting rights if it equals or is higher than the notifiable threshold

% of voting rights through financial instruments if it equals or is higher than the notifiable threshold

Total of both if it equals or is higher than the notifiable threshold

Prudential plc (parent Company) - 31,836,285 - (2.95%)

11. In case of proxy voting: [name of the proxy holder] will cease to hold [% and number] voting rights as of [date]

12. Additional information:

We no longer hold a notifiable interest.

After a review of The Transparency (Directive 2004/109/EC) Regulations 2007, Prudential plc has deemed that Jackson National Asset Management ('JNAM') will no longer be aggregated in filings with immediate effect. JNAM has delegated to Sub-Advisers the power to vote the Funds' portfolio securities and the power to dispose of those securities. In addition, JNAM does not exercise investment discretion over the Funds, because it does not have the power to decide which securities are bought and sold.