Procook Grp Regulatory News (PROC)

21 August 2023

ProCook Group plc

Board Changes

CEO Appointment

Further to the announcement made on 7 July 2023, ProCook Group plc (the 'Company') confirms that, effective 18 September 2023:

(i) Lee Tappenden will join the Board as a Director and Chief Executive Officer of the Company. Lee brings extensive leadership, retail and consumer experience, having spent over 25 years with Walmart Stores and Asda, where he held a range of senior management roles. His tenure included roles in merchandising and operations, before becoming Chief Operations Officer, and then President and CEO of Walmart Canada.

(ii) Daniel O'Neill will remain in the role of CEO until Lee joins the Group, and will be available as required to support an orderly transition. Having founded ProCook over 27 years ago, the Group will continue to benefit from Daniel's deep knowledge of the business. He will remain on the Board, transitioning to a Non-Executive Director role, supporting the Group's continued development, with a particular focus on his passion for continually improving the product range.

This announcement is made pursuant to LR 9.6.12 of the Financial Conduct Authority's Listing Rules.

For further information please contact:

Notes to editors:

ProCook is the UK's leading direct-to-consumer specialist kitchenware brand. ProCook offers a direct-to-consumer proposition, designing, developing, and retailing a high-quality range of cookware, kitchenware and tableware which provides customers with significant value for money.

The brand sells directly through its website, www.procook.co.uk, and through 58 own-brand retail stores, located across the UK.

Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware company, employing over 600 colleagues, and operating from its HQ in Gloucester.

ProCook has been listed on the London Stock Exchange since November 2021 (PROC.L).

Further information about the ProCook Group can be found at www.procookgroup.co.uk.