Phoenix Group Holdings Regulatory News (PHNX)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Andrew Moss

2

Reason for the notification

a)

Position/status

Chief Executive, Phoenix Life (subsidiary operation of Phoenix Group Holdings)

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings

b)

LEI

21380031B1D56JRCE375

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings Nil Paid Rights

KYG7091M1740

b)

Nature of the transaction

Sale of Nil Paid Rights in connection with shares held within the Group's Share Incentive Plan.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

533

238p

e)

Date of the transaction

26 October 2016

f)

Place of the transaction

London