Premier Foods Regulatory News (PFD)

Premier Foods plc (the "Company")

21 March 2012

NOTIFICATION OF TRANSACTIONS OF DIRECTORS AND OTHER PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

This notification is made in accordance with DR 3.1.4R(1)(a).

On 20 March 2012 (the "Grant Date") directors of the Company and other persons discharging managerial responsibility (PDMRs) were granted Performance Share Awards under the Premier Foods Long Term Incentive Plan (the "Plan"), as set out below.

Performance Share Awards

Performance Share Awards are structured as nil cost options to acquire ordinary shares of 1 pence each in the capital of the Company for nil consideration as set out below.

Performance Share Awards will normally become exercisable under the Plan between the third anniversary of the Grant Date and the day before the fifth anniversary of the Grant Date, subject to the participant continuing to hold office or employment within the group and the achievement of two independent performance conditions, comprising of an absolute earnings per share based target that will only apply to two-thirds of the total number of shares held under an award and a share price based target that will only apply to one-third of the total number of shares held under an award. No consideration was paid for the grant of the Performance Share Awards and no consideration shall be payable when a Performance Share Award is exercised.

Andrew McDonald

General Counsel & Company Secretary

Premier Foods plc

Tel: 01727 815 850