PEL.L Regulatory News (PEL)

To be released as an RNS Reach

Hamleys Framework Agreement

- Paragon has signed a five year worldwide framework agreement with the Hamleys Group Limited giving it the right of first refusal to undertake design and build services for Attractions and theming of Hamleys World stores

Paragon Entertainment Limited (AIM: PEL), the AIM-listed design and build company, is pleased to announce that it has signed a five year framework agreement with the Hamleys Group Limited, a global retail toy brand. Paragon will supply specialist design and build skills to Hamleys which is further developing its experiential retail stores by combining retail and theme park-style entertainment. The framework agreement regulates the contractual terms under which Paragon will have the right of first refusal to provide design and build services to Hamleys and its franchisees worldwide for the attractions and interactive thematic experiences.

Commenting on the deal, Mark Pyrah, CEO of Paragon Entertainment, said:

"This framework agreement is an important strategic step forward for Paragon because it secures a long-term relationship with Hamleys, an iconic international toy brand. This is a concept that we have been working towards with Hamleys for over 3 years and has an incredible and sizable future worldwide."

Gudjon Reynisson, Managing Director of the Hamleys Group Limited, said:

"Hamleys is about bringing smiles to families and children all over the world. The development of theme park-style attractions within our Hamleys World format adds opportunities for even more excitement when visiting a Hamleys toy shop. We are delighted to be working with Paragon who are experts in this arena."

Notes to Editors:

About Paragon

Paragon Entertainment Limited (AIM:PEL) is an award-winning company which designs and builds world-class visitor attractions for third parties, develops proprietary attractions, and licenses and distributes related offerings.

It is the holding company for:

§ Paragon Creative, a business with a long history of designing and building museums, visitor centres and attractions for third parties

§ Paragon Licensing, a company which licenses and distributes attractions-related intellectual property and products

The Group's current and recent projects include:

§ The design and build of The Olympic Museum for the IOC in Lausanne, Switzerland

§ The Design and Build company on elements of the new Dreamworks attraction at Motion gate in Dubai.

§ Master Franchisee partner of Hasbro Nerf Attractions.

§ The design and build of Titanic Belfast

§ The build of the Wallace and Gromit ride at Blackpool Pleasure Beach

§ Distribution agreements with HiLo and KidSteam

The Group listed on AIM in 2011.

About Hamleys

For 255 years Hamleys of London has been The Finest Toy Shop in the World bringing magical experiences and joy to children of all ages. Hamleys rich history began with the opening of their first toy shop at Holborn, London in 1760.

In 2015, Hamleys, as a global brand, extends significantly further than the famous London toy shop. Hamleys currently trades across 19 countries with 11 stores in the UK & Ireland and 51 international stores including Hamleys first new retail and theme park concept, "Hamleys World" situated at Lubyanka, in Moscow, that opened in March 2015.

Further information can be found at: http://www.paragonent.com/